Laura L. Brooks PhD – författare
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Answering the Ultimate Question
How Net Promoter Can Transform Your Business
Av Richard Owen, Laura L. Brooks PhD
Inbunden, 2008
236 kr
Lägg i varukorg
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a …
