Game-Changing Strategies

How to Create New Market Space in Established Industries by Breaking the Rules

AvConstantinos C. Markides

Inbunden, Engelska, 2008

Del 179 i serien Jossey-Bass Leadership Series

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Beskrivning

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Produktinformation

Utgivningsdatum:2008-06-06
Mått:160 x 231 x 31 mm
Vikt:454 g
Format:Inbunden
Språk:Engelska
Serie:Jossey-Bass Leadership Series
Antal sidor:256
Förlag:John Wiley & Sons Inc
ISBN:9780470276877

Utforska kategorier

Företagsekonomi inom Ekonomi och Ledarskap

Mer om författaren

The AuthorConstantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.

Innehållsförteckning

Introduction ix1. The Innovation Is in the Business Model 12. Discovering New Business Models 233. Creativity Is Not Enough: From Discovering to Implementing New Business Models 554. Using Dual Business Models to Compete: Is a Separate Unit Necessary? 815. Separation Is Not Enough: How to Achieve Ambidexterity 996. Responding to Business-Model Innovation 1217. When Would Established Firms Discover New Business Models? 1438. Rethinking Innovation in the Big Firm 163Appendix A: Examples of a Few Less Well-Known Business-Model Innovators 175Appendix B: How to Enhance Corporate Creativity 185Appendix C: How to Measure Relatedness Between Two Markets 193Notes 197References 205Acknowledgments 211The Author 213Index 215