The AuthorConstantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.

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• Introduction ix1. The Innovation Is in the Business Model 12. Discovering New Business Models 233. Creativity Is Not Enough: From Discovering to Implementing New Business Models 554. Using Dual Business Models to Compete: Is a Separate Unit Necessary? 815. Separation Is Not Enough: How to Achieve Ambidexterity 996. Responding to Business-Model Innovation 1217. When Would Established Firms Discover New Business Models? 1438. Rethinking Innovation in the Big Firm 163Appendix A: Examples of a Few Less Well-Known Business-Model Innovators 175Appendix B: How to Enhance Corporate Creativity 185Appendix C: How to Measure Relatedness Between Two Markets 193Notes 197References 205Acknowledgments 211The Author 213Index 215