JACK REIGLE, a veteran of the design industry with more than two decades of strategic planning experience, is President of SPARKS, The Center for Strategic Planning. He assists firms of all sizes in the development of strategy and positioning plans, allowing them to thrive and succeed in the most challenging environments. His previous book is Silver Bullets: Strategic Intelligence for Better Design Firm Management.

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• Preface. Acknowledgements.Introduction.Chapter 1. Future Tense.Chapter 2. Positioning.Chapter 3. Firm Identity and Purpose.Chapter 4. Markets and Services.Chapter 5. The Marketing System.Chapter 6. Organization Development.Chapter 7. Advanced Research and Open Innovation.APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.Afterword: THE FUTURE OF THE DESIGN PROFESSION.About the Book.Index.

JACK REIGLE, a veteran of the design industry with more than two decades of strategic planning experience, is President of SPARKS, The Center for Strategic Planning. He assists firms of all sizes in the development of strategy and positioning plans, allowing them to thrive and succeed in the most challenging environments. His previous book is Silver Bullets: Strategic Intelligence for Better Design Firm Management.

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• Preface. Acknowledgements.Introduction.Chapter 1. Future Tense.Chapter 2. Positioning.Chapter 3. Firm Identity and Purpose.Chapter 4. Markets and Services.Chapter 5. The Marketing System.Chapter 6. Organization Development.Chapter 7. Advanced Research and Open Innovation.APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.Afterword: THE FUTURE OF THE DESIGN PROFESSION.About the Book.Index.

JACK REIGLE, a veteran of the design industry with more than two decades of strategic planning experience, is President of SPARKS, The Center for Strategic Planning. He assists firms of all sizes in the development of strategy and positioning plans, allowing them to thrive and succeed in the most challenging environments. His previous book is Silver Bullets: Strategic Intelligence for Better Design Firm Management.

Select Guide Rating

• Preface. Acknowledgements.Introduction.Chapter 1. Future Tense.Chapter 2. Positioning.Chapter 3. Firm Identity and Purpose.Chapter 4. Markets and Services.Chapter 5. The Marketing System.Chapter 6. Organization Development.Chapter 7. Advanced Research and Open Innovation.APPENDIX: THE SPARKS FRAMEWORK ASSESSMENT: CHARTING YOUR PREFERENCES.Afterword: THE FUTURE OF THE DESIGN PROFESSION.About the Book.Index.