For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm''s strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations.

With a wealth of information targeting the subject of positioning, readers will learn:

Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm''s success

How the coming generational shift will change the design business

What positioning is, and how it needs to be developed to support and implement your strategic vision

How your firm can establish a robust identity and operating model

The importance of your firm''s essential purpose

How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine

Why it is important to engage in advanced research and open innovation initiatives

Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement.

Learn about firm types, and match the right type to a firm''s goals

Develop and maintain a firm''s identity in the marketplace

Discover how organizational design and marketing support a chosen firm type

For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm''s strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations.

With a wealth of information targeting the subject of positioning, readers will learn:

Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm''s success

How the coming generational shift will change the design business

What positioning is, and how it needs to be developed to support and implement your strategic vision

How your firm can establish a robust identity and operating model

The importance of your firm''s essential purpose

How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine

Why it is important to engage in advanced research and open innovation initiatives

Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement.

Learn about firm types, and match the right type to a firm''s goals

Develop and maintain a firm''s identity in the marketplace

Discover how organizational design and marketing support a chosen firm type

Completely revised throughout for this second edition, Managing Quality in Architecture addresses the new ISO 9001 standards after the significant 2015 revision. ISO 9001 is the global standard for quality, and firms certified under the 2008 edition have three years to upgrade their quality systems to the new Standard. This book helps architects, engineers and other designers working in the built environment to develop appropriate quality systems that meet the requirements of the international Standard.

Importantly, the 2015 Standard integrates risk management with quality, something that earlier versions did not. Risk is an extremely important factor in professional design practice, and this important element is fully explored in the new edition. Similarly, the role of BIM in quality management is addressed as an integral part of practice.

International contributions from the USA and Australia provide expertise in each topic, and case studies from the USA, Japan, Australia, New Zealand and the United Nations Office of Project Services provide easy-to-follow illustrations of the important areas to understand. The focus is completely practical, rather than theoretical, affording readers a concise picture of how the issues of excellence and quality performance flow across every aspect of design practice.

For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm''s strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations.

With a wealth of information targeting the subject of positioning, readers will learn:

Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm''s success

How the coming generational shift will change the design business

What positioning is, and how it needs to be developed to support and implement your strategic vision

How your firm can establish a robust identity and operating model

The importance of your firm''s essential purpose

How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine

Why it is important to engage in advanced research and open innovation initiatives

Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement.

Learn about firm types, and match the right type to a firm''s goals

Develop and maintain a firm''s identity in the marketplace

Discover how organizational design and marketing support a chosen firm type

For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm''s strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations.

With a wealth of information targeting the subject of positioning, readers will learn:

Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm''s success

How the coming generational shift will change the design business

What positioning is, and how it needs to be developed to support and implement your strategic vision

How your firm can establish a robust identity and operating model

The importance of your firm''s essential purpose

How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine

Why it is important to engage in advanced research and open innovation initiatives

Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement.

Learn about firm types, and match the right type to a firm''s goals

Develop and maintain a firm''s identity in the marketplace

Discover how organizational design and marketing support a chosen firm type

Completely revised throughout for this second edition, Managing Quality in Architecture addresses the new ISO 9001 standards after the significant 2015 revision. ISO 9001 is the global standard for quality, and firms certified under the 2008 edition have three years to upgrade their quality systems to the new Standard. This book helps architects, engineers and other designers working in the built environment to develop appropriate quality systems that meet the requirements of the international Standard.

Importantly, the 2015 Standard integrates risk management with quality, something that earlier versions did not. Risk is an extremely important factor in professional design practice, and this important element is fully explored in the new edition. Similarly, the role of BIM in quality management is addressed as an integral part of practice.

International contributions from the USA and Australia provide expertise in each topic, and case studies from the USA, Japan, Australia, New Zealand and the United Nations Office of Project Services provide easy-to-follow illustrations of the important areas to understand. The focus is completely practical, rather than theoretical, affording readers a concise picture of how the issues of excellence and quality performance flow across every aspect of design practice.