Portable MBA

Inbunden, Engelska, 2010

389 kr

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Beskrivning

A totally revised new edition of the bestselling guide to business school basicsThe bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.Every chapter is totally updated and seven new chapters have been added on vital business topicsIncludes case studies and interactive web-based examplesWhether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

Produktinformation

Utgivningsdatum:2010-05-18
Mått:188 x 259 x 38 mm
Vikt:816 g
Format:Inbunden
Språk:Engelska
Serie:Portable MBA Series
Antal sidor:384
Upplaga:5
Förlag:John Wiley & Sons Inc
ISBN:9780470481295

Utforska kategorier

Företagsekonomi inom Ekonomi och Ledarskap

Mer om författaren

KENNETH M. EADES, Professor of Business Administration, Darden School of Business, University of Virginia. LYNN A. ISABELLA, Associate Professor of Business Administration, Darden School of Business, University of Virginia. TIMOTHY M. LASETER, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth. PETER RODRIGUEZ, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia. PAUL J. SIMKO, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia. IAN SKURNIK, Associate Professor of Business Administration, Darden School of Business, University of Virginia.

Recensioner i media

"Comprehensive overview of all business basics and [an] excellent resource." (CPO Agenda, Summer 2010)

Innehållsförteckning

List of Downloadable Materials viiPreface ixAbout the Authors xvIntroduction: The MBA Degree Experience 11 Accounting Principles 82 The Principles of Economics 283 Introduction to Business Ethics 474 Marketing Management 635 Financial Management 836 Operations Management 1117 Managing People 1348 Supply Chain Management 1569 Strategy—Defining and Developing Competitive Advantage 16910 Financial Analysis and Firm Valuation 18711 Consumer Behavior 21612 New Product Creation 22713 Entrepreneurship 24314 Emerging Markets and Development 25915 Enterprise Risk Management 27716 Leading from the Middle 30117 Managing Teams 31418 Starting Your New Career with an MBA 332Index 339