KENNETH M. EADES, Professor of Business Administration, Darden School of Business, University of Virginia. LYNN A. ISABELLA, Associate Professor of Business Administration, Darden School of Business, University of Virginia. TIMOTHY M. LASETER, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth. PETER RODRIGUEZ, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia. PAUL J. SIMKO, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia. IAN SKURNIK, Associate Professor of Business Administration, Darden School of Business, University of Virginia.

"Comprehensive overview of all business basics and [an] excellent resource." (CPO Agenda, Summer 2010)

• List of Downloadable Materials viiPreface ixAbout the Authors xvIntroduction: The MBA Degree Experience 11 Accounting Principles 82 The Principles of Economics 283 Introduction to Business Ethics 474 Marketing Management 635 Financial Management 836 Operations Management 1117 Managing People 1348 Supply Chain Management 1569 Strategy—Defining and Developing Competitive Advantage 16910 Financial Analysis and Firm Valuation 18711 Consumer Behavior 21612 New Product Creation 22713 Entrepreneurship 24314 Emerging Markets and Development 25915 Enterprise Risk Management 27716 Leading from the Middle 30117 Managing Teams 31418 Starting Your New Career with an MBA 332Index 339

KENNETH M. EADES, Professor of Business Administration, Darden School of Business, University of Virginia. LYNN A. ISABELLA, Associate Professor of Business Administration, Darden School of Business, University of Virginia. TIMOTHY M. LASETER, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth. PETER RODRIGUEZ, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia. PAUL J. SIMKO, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia. IAN SKURNIK, Associate Professor of Business Administration, Darden School of Business, University of Virginia.

"Comprehensive overview of all business basics and [an] excellent resource." (CPO Agenda, Summer 2010)

• List of Downloadable Materials viiPreface ixAbout the Authors xvIntroduction: The MBA Degree Experience 11 Accounting Principles 82 The Principles of Economics 283 Introduction to Business Ethics 474 Marketing Management 635 Financial Management 836 Operations Management 1117 Managing People 1348 Supply Chain Management 1569 Strategy—Defining and Developing Competitive Advantage 16910 Financial Analysis and Firm Valuation 18711 Consumer Behavior 21612 New Product Creation 22713 Entrepreneurship 24314 Emerging Markets and Development 25915 Enterprise Risk Management 27716 Leading from the Middle 30117 Managing Teams 31418 Starting Your New Career with an MBA 332Index 339

KENNETH M. EADES, Professor of Business Administration, Darden School of Business, University of Virginia. LYNN A. ISABELLA, Associate Professor of Business Administration, Darden School of Business, University of Virginia. TIMOTHY M. LASETER, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth. PETER RODRIGUEZ, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia. PAUL J. SIMKO, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia. IAN SKURNIK, Associate Professor of Business Administration, Darden School of Business, University of Virginia.

"Comprehensive overview of all business basics and [an] excellent resource." (CPO Agenda, Summer 2010)

• List of Downloadable Materials viiPreface ixAbout the Authors xvIntroduction: The MBA Degree Experience 11 Accounting Principles 82 The Principles of Economics 283 Introduction to Business Ethics 474 Marketing Management 635 Financial Management 836 Operations Management 1117 Managing People 1348 Supply Chain Management 1569 Strategy—Defining and Developing Competitive Advantage 16910 Financial Analysis and Firm Valuation 18711 Consumer Behavior 21612 New Product Creation 22713 Entrepreneurship 24314 Emerging Markets and Development 25915 Enterprise Risk Management 27716 Leading from the Middle 30117 Managing Teams 31418 Starting Your New Career with an MBA 332Index 339