Portable MBA Series - Böcker

A totally revised new edition of the bestselling guide to business school basicsThe bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever. Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.Every chapter is totally updated and seven new chapters have been added on vital business topicsIncludes case studies and interactive web-based examplesWhether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurshipFor years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurshipIncludes customizable, downloadable forms for launching your own businessComes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resourcesTeaches you virtually everything you'd learn on entrepreneurship in today's best business schoolsWhether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.

The Portable MBA in Investment Edited by Peter L. Bernstein a state-of-the-art program in investment principles andapplications from top-flight professionals "Peter Bernstein and his Dream Team tackle the entire investmentspectrum--from soup to nuts--and emerge triumphant. Must readingfor all investors--even those who already have their MBAs." --JackR. Meyer, President and CEO Harvard Management Company, Inc. "This book provides a treasure chest for the serious student ofinvestment." --William Reichenstein, Power Chair in InvestmentManagement Baylor University "This is an indispensable resource for anyone who is serious aboutinvesting. The lucid and insightful contributions by highlyrespected experts successfully blend theory with practice."--Claude Erb, Managing Editor First Chicago Investment ManagementCompany "Peter Bernstein has uniquely facilitated a revolution ininvestment thinking and practice over the last several decades.Students of investing everywhere are fortunate to have such auseful guide to some of the best practices in use today by theprofessional investment industry." --Patricia C. Dunn, ManagingDirector and CEO Defined Benefit Group "This book is an excellent addition to the investment bookshelf.It's long on substance, as readers of Peter Bernstein have come toexpect of his work." --Charles Froland, Managing Director StanfordInvestment Management Company Once upon a time, Wall Street lived off nice little homilies like"buy low and sell high" and "don't put all your eggs in onebasket." But investors can no longer depend on such well-wornproverbs. Today, the winners on Wall Street employ a body of theory thattransforms logic, psychology, and statistical sophistication into apowerful package of systematic principles for successful investing.This body of theory is the investor's survival kit in a financialworld flooded with information, novel strategies, and dazzlingfinancial instruments. The Portable MBA in Investment is a comprehensive guide toinvesting in today's world of finance, with emphasis on convertingtheoretical concepts into profitable applications. Edited by PeterL. Bernstein, one of the most knowledgeable and respected names infinance, The Portable MBA in Investment is ideal for seriousinvestors, people with fiduciary responsibilities, businessmanagers, professionals, and students pursuing investmentcareers. The book brings together an all-star team of experienced investmentprofessionals and leading academics. Their lucid and authoritativecontributions explain the state-of-the-art approach to everythingfrom setting objectives and choosing strategies to assetallocation, valuation, risk management, tax considerations, andperformance measurement. In his introduction, Peter Bernstein states, "The essence ofinvestment theory is that being smart is not a sufficient conditionfor being rich. This book is about the missing ingredients." ThePortable MBA in Investment enables you to experience top-levelinstruction on investment principles at your own pace--without thetime and expense of an MBA program. OTHER SERIES TITLES: The New Portable MBA The Portable MBA in Marketing The Portable MBA in Finance and Accounting The Portable MBA in Management The Portable MBA Desk Reference The Portable MBA in Entrepreneurship

The crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies you'll meetpeople who have used the business theories and practices presentedin The Portable MBA in Entrepreneurship to start and run their ownentrepreneurial ventures. You'll get a real sense of what it takesto conceive, develop, finance, and operate a business, and howparticular elements, such as business plans and financialforecasts, function in the real world. These case studies cover abroad variety of service and product industries: retail, wholesale,mail order, and Internet. You'll discover the trials and rewards ofstarting a travel agency, launching a new glass-cleaning product,setting up a fashion Web site, and selling women's hosiery throughdirect mail. Other studies cover ventures in the computer industry,the restaurant business, automobile service franchising, andbusiness consulting. Each case study is illustrated with exhibits --financialstatements, business plans, sample contracts, and more --and manyare supplemented with end-of-chapter questions that help youanalyze the viability of each entrepreneurial venture and test yourability to respond to the challenges you'll face in pursuit of yourown entrepreneurial dreams.

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:* New negotiation skills for salespeople* Current marketing strategies* Innovative approaches to qualitative research that deepen your understanding of your customers* Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level. The Portable MBA Series The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics. SERIES TITLES: Core Curriculum The Portable MBA, Third Edition* The Portable MBA in Economics* The Portable MBA in Entrepreneurship, Second Edition* The Portable MBA in Finance and Accounting, Second Edition* The Portable MBA in Investment* The Portable MBA in Management* The Portable MBA in Marketing, Second Edition* The Portable MBA in Strategy. Vital Business Topics Real-Time Strategy* New Product Development* Total Quality Management, Second Edition* Psychology for Leaders* Market-Driven Management. Also Available The Portable MBA Desk Reference The Portable MBA in Entrepreneurship Case Studies Praise for ThePORTABLE MBA in Marketing, second edition "I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers." -Ken Blanchard author of the bestseller The One Minute Manager. "Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" -Scott H. Creelman, Executive Vice President Spalding Sports Worldwide.

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.