Portable MBA in Economics

Häftad, Engelska, 1994

428 kr

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Beskrivning

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.

Produktinformation

Utgivningsdatum:1994-05-23
Mått:182 x 261 x 29 mm
Vikt:758 g
Format:Häftad
Språk:Engelska
Serie:Portable MBA Series
Antal sidor:304
Förlag:John Wiley & Sons Inc
ISBN:9780471595267

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Mer om författaren

Philip K. Y. Young is the author of The Portable MBA in Economics, published by Wiley.John J. McAuley is the author of The Portable MBA in Economics, published by Wiley.

Innehållsförteckning

Business and Economics. MACROECONOMICS. Measuring Economic Activity. The Business Cycle. Producing Goods and Services. Inflation and Unemployment. Economic Lubricants. A Borderless World. MICROECONOMICS. Understanding the Market Process. Consumer Respnse. Producer Response. Putting It All Together. Appendix. Glossary. Notes. Index.