Portable MBA in Entrepreneurship

Inbunden, Engelska, 2010

321 kr

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Beskrivning

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurshipFor years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business. Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurshipIncludes customizable, downloadable forms for launching your own businessComes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resourcesTeaches you virtually everything you'd learn on entrepreneurship in today's best business schoolsWhether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.

Produktinformation

Utgivningsdatum:2010-01-12
Mått:183 x 252 x 48 mm
Vikt:1 066 g
Format:Inbunden
Språk:Engelska
Serie:Portable MBA Series
Antal sidor:512
Upplaga:4
Förlag:John Wiley & Sons Inc
ISBN:9780470481318

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap

Mer om författaren

WILLIAM D. BYGRAVE, MA, DPHIL, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.ANDREW ZACHARAKIS, BS, MBA, PHD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies. THE PORTABLE MBA SERIES, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today’s vital business topics.

Innehållsförteckning

Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship viiPreface to the Fourth Edition ixAbout the Contributors xi1 The Entrepreneurial Process 1William D. Bygrave2 Idea Generation 27Heidi M. Neck3 Opportunity Recognition, Shaping, and Reshaping 53Andrew Zacharakis4 Entrepreneurial Marketing 83Abdul Ali and Kathleen Seiders5 Business Planning 109Andrew Zacharakis6 Building Your Pro Forma Financial Statements 137Andrew Zacharakis7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161William D. Bygrave8 Debt and Other Forms of Financing 197Joel M. Shulman9 External Assistance for Start-ups and Small Businesses 225Elizabeth J. Gatewood and Carol McLaurin10 Legal and Tax Issues 263Richard Mandel11 Intellectual Property 297Kirk Teska and Joseph S. Iandiorio12 Selling in an Entrepreneurial Context 329Mark P. Rice and H. David Hennessey13 Beyond Start-up: Developing and Sustaining the Growing Organization 355Donna Kelley and Edward Marram14 Franchising 385Steve Spinelli15 Social Entrepreneurship 411Heidi M. NeckGlossary 437Index 459