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    1. Ekonomi och Ledarskap
    2. Ledarskapsböcker

    Networked Nonprofit

    Connecting with Social Media to Drive Change

    AvBeth Kanter,Allison Fine

    Häftad, Engelska, 2010

    413 kr

    Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

    Beskrivning

    The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet."The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities."—Diana Aviv, president and CEO, Independent Sector"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens."—Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations"The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."'—Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation"A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks."—Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission."—Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network"Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world."—Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc."URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing."—Seth GodinRegister at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.

    Produktinformation

    • Utgivningsdatum:2010-07-16
    • Mått:178 x 231 x 13 mm
    • Vikt:386 g
    • Format:Häftad
    • Språk:Engelska
    • Antal sidor:224
    • Förlag:John Wiley & Sons Inc
    • Medarbetare:Randi Zuckerberg
    • ISBN:9780470547977

    Utforska kategorier

    • Ledarskapsböcker inom Ekonomi och Ledarskap
    • Organisation och ägarskap inom Ekonomi och Ledarskap

    Mer om författaren

    Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://www.bethkanter.org) and the CEO of Zoetica. Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.

    Recensioner i media

    "A compelling book on how nonprofits can effectively utilize social media to help organizations to grow, change, and succeed. With deep knowledge and experience, the authors use narrative and examples to show how nonprofits can become networked and also engage people in shaping and sharing their work." (FastCompany.com, August 2010) "Kanter and Fine have been experimenting with social media for years. They have worked with numerous nonprofits to learn how networked organizations operate and to educate others to the benefits of social media within a context of social change" (About.com, July 26, 2010)

    Innehållsförteckning

    • Figures and Tables vForeword viiRandi ZuckerbergPreface xiAcknowledgments xviiThe Authors xixOne Introducing Networked Nonprofits 1Two Nonprofit Challenges and Trends 11Part One How to Become a Networked Nonprofit 23Three Understanding Social Networks 25Four Creating a Social Culture 41Five Listening, Engaging, and Building Relationships 59SiX Building Trust Through Transparency 73Seven Making Nonprofit Organizations Simpler 87Part Two What to Do as a Networked Nonprofit 103Eight Working with Crowds 105Nine Learning Loops 121Ten From Friending to Funding 135Eleven Governing Through Networks 151Conclusion 163Notes 167Glossary 181Resources 189Index 193