Inbunden, Engelska, 2011
Leader's Guide to Storytelling
Mastering the Art and Discipline of Business Narrative
Del 379 i serien Jossey-Bass Leadership Series
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Beskrivning
How leaders can use the right story at the right time to inspire change and actionThis revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READThe book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for changeStephen Denning offers a hands-on guide to unleash the power of the business narrative.
Produktinformation
- Utgivningsdatum: 2011-03-08
- Mått: 161 x 235 x 31 mm
- Vikt: 563 g
- Format: Inbunden
- Språk: Engelska
- Serie: Jossey-Bass Leadership Series
- Antal sidor: 368
- Upplaga: 2
- Förlag: John Wiley & Sons Inc
- ISBN: 9780470548677
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STEPHEN DENNING is a leading writer and consultant who consults to organizations in the United States, Europe, Asia, and Australia in the areas of leadership, innovation, business narrative, and management. He is the author of the acclaimed books Squirrel Inc., The Secret Language of Leadership, and The Leader’s Guide to Radical Management.
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