Business Innovation For Dummies

Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.

"... takes you through steps to executing a good idea... advice on offer is practical and easy to follow." (Management Today, November 2010)

• Introduction 1 Part I: Making Your Mark as an Innovator 9 Chapter 1: Taking an Innovative Approach to Work 11 Chapter 2: Creating an Innovative Career Path 33 Chapter 3: Leading with Creative Vision 45 Chapter 4: Innovating in Sales and Marketing 67 Chapter 5: Being an Innovative Strategist 79 Part II: Stimulating Your Creative Side: Thinking in New and Different Ways 99 Chapter 6: Getting Juices Flowing in Brainstorming Sessions 101 Chapter 7: Mastering Advanced Brainstorming 121 Chapter 8: Going Beyond Brainstorming 143 Chapter 9: Turning Problems into Opportunities for Innovation 159 Chapter 10: Going Shopping for Innovations 171 Chapter 11: Coming Up with Creative Combinations 183 Part III: Applying Creativity and Innovation to Daily Challenges 197 Chapter 12: Delivering Fresh Presentations and Proposals 199 Chapter 13: Negotiating Creative Win–Wins 219 Chapter 14: Innovating to Save Costs 231 Part IV: Implementing a Major Innovation 245 Chapter 15: Managing the Development of an Innovative Idea 247 Chapter 16: Spreading the Word to Diffuse Your Innovation 261 Chapter 17: Protecting Intellectual Property 275 Chapter 18: Building a Business Around Your Innovation 295 Part V: The Part of Tens 309 Chapter 19: Ten Creative Ways to Boost Your Career 311 Chapter 20: Ten Tips for More Innovative Meetings 317 Chapter 21: Ten Ways to Stimulate Your Creative Genius 323 Chapter 22: Ten Tips for Better Implementation of Your Ideas 331 Index 339