Mainstreaming Corporate Responsibility

Professor N. Craig Smith is the INSEAD Chair in Ethics and Social Responsibility at INSEAD in Fontainebleau, France.  He was previously on the faculties of London Business School, Georgetown University and Harvard Business School. Gilbert Lenssen is President of the European Academy of Business in Society, a former professor at the College of Europe, former fellow at Templeton College Oxford University and visiting professor at the Management Schools of Henley and Cranfield. He is a member of Academic Advisory Boards of several Business Schools and a member of the Board of EFMD.

• Foreword: Transforming Business and Business Education by Embedding Corporate Responsibility throughout the Curriculum Frank Brown, INSEAD and Tom Robertson, The Wharton SchoolI. Introduction1.Mainstreaming Corporate ResponsibilityN. Craig Smith, INSEAD and Gilbert Lenssen, EABIS2. Business as Usual is Not the Answer to Society’s ProblemsN. Craig Smith, INSEAD and Halina Ward, IIEDII. Strategy3. Corporate Responsibility in StrategyAndrew Pettigrew, University of Bath4. Microsoft: Bringing Technology to the Aging PopulationMaurizio Zollo, Bocconi University and Robert E. Crawford5. IBM in China: Responding to a Government’s Social InitiativesSteven White, CEIBS6. Iberdrola: A Utility´s Approach to Sustainability and Stakeholder ManagementTanguy Jacopin, Serge Poisson-de Haro and Joan Fontrodona, IESE Business School and HEC MontréalIII. Accounting7. Corporate Responsibility in AccountingDennis Oswald, University of Michigan8. ENEL: CSR and Performance MeasurementAnna Pistoni and Lucrezia Songini, Bocconi University9. Novo Nordisk A/S – Integrating Sustainability into Business PracticeDennis Oswald, London Business School and Mette Morsing, Copenhagen Business School10. From Grace to Disgrace: The Rise and Fall of Arthur AndersenN. Craig Smith and Michelle Quirk, London Business SchoolIV. Finance11. Corporate Responsibility in FinanceJohn Becker-Blease, Washington State University12. Maximizing Shareholder Value: An Ethical Responsibility?Theo Vermaelen, INSEAD13. Veridian: Putting a Value on ValuesRakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business SchoolV. Economics14. Corporate Responsibility in EconomicsLandis Gabel, INSEAD15. Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A)N. Craig Smith, INSEAD and Robert E. Crawford16. Revenue Flow and Human Rights: A Paradox for Shell NigeriaUlrich Steger and Aileen Ionescu-Somers, IMDVI. Entrepreneurship17. Corporate Responsibility in EntrepreneurshipFilipe Santos, INSEAD18. Innocent: Values and ValueDavid Grayson and Robert Brown, Cranfield School of Management19. Waste Concern: Turning a Problem into a ResourceJohanna Mair and Jordan Mitchell, IESE Business SchoolVII. Marketing20. Corporate Responsibility in MarketingC.B. Bhattacharya, Boston University21. Bounded Goodness: Marketing Implications of Drucker on Corporate ResponsibilityN. Craig Smith, INSEAD22. Norsk Hydro ASA: Sustainable PVC at Hydro Polymers?N. Craig Smith, INSEAD and Josephine Brennan, London Business School23. GlaxoSmithKline: Developing Country Access to Essential MedicinesN. Craig Smith and Anne Duncan, London Business SchoolVIII. Organisational Behaviour and Human Resource Management24. Corporate Responsibility in Organisational BehaviourMette Morsing, Copenhagen Business School25. Betapharm: Be Different or DieAndre Habisch and Stephan Kaiser, Ingolstadt School of Management, Nigel Roome, Erasmus26. The TPG-WFP Partnership: Looking for a PartnerLuk N. Van Wassenhove and Rolando M. Tomasini, INSEADIX. Operations Management27. Corporate Responsibility in Operations ManagementLuk N. Van Wassenhove, INSEAD28. illycaffè: Value Creation through Responsible Supplier RelationshipsFrancesco Perrini and Angelo Russo, Bocconi University29. The Co-Operative Group: Fair-Trade ChocolateChris Voss, Stephanie Robertson, Adrian Clarke and Josephine Brennan, London Business School30. The Wal-Mart Supply Chain ControversyN. Craig Smith, INSEAD and Robert E. CrawfordIndex