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    1. Naturvetenskap och teknik
    2. Teknik och industri
    3. Elektronik och kommunikationer

    Connected Services

    A Guide to the Internet Technologies Shaping the Future of Mobile Services and Operators

    AvPaul Golding

    Inbunden, Engelska, 2011

    931 kr

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    Beskrivning

    "Connected Services is a must-read for telco strategists who need to get up to speed on how the world of software and the web 2. 0 works."—Andreas Constantinou, Research Director, VisionMobile"This book is a must read for those charged with leading innovation in a world of connected services where telco and Internet collide."—Jason Goecke, VP of Innovation, Voxeo LabsThis book explains the common underlying technological themes that underpin the new era of connected services in a post Web 2.0 epochIn this book, the author explores the underlying technological themes that underpin the new era of connected services. Furthermore, it explains how the technologies work and what makes each of them significant, for example, the potential for finding new meaning in data in the world of BIG DATA platforms, often referred to as "No-SQL" databases. In addition, it tackles the newest areas of technology such as HTML5, Android, iOS, open source, mash-ups, cloud computing, real-time Web, augmented reality, and more. Finally, the book discusses the opportunities and challenges of a connected world where both machines and people communicate in a pervasive fashion, looking beyond the hype and promise of emerging categories of communication such as the "Internet of Things" and "Real-time Web" to show managers how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world.Key Features: Explores the common and emergent underlying technological themes that underpin the new era of connected servicesAddresses the newest areas of Internet technology such as web and mobile 2.0, open source, mash-ups, cloud computing, web 3.0, augmented reality, and moreShows the reader how to understand the potential of the enabling technologies and apply them for meaningful applications in their own worldDiscusses new developments in the technological landscape such as Smartphone proliferation, maturation of Web 2.0, increased convergence between mobile networks and the Internet, and so forthExamines modern software paradigms like Software-as-as-Service (SaaS), Platform-as-a-Service (PaaS) and Network-as-a-Service (NaaS)Explores in detail how Web start-ups really work and what telcos can do to adopt lean and agile methodsThis book will be an invaluable guide for technical designers and managers, project managers, product managers, CEOs etc. at mobile operators (O2, Vodafone, Orange, T-Mobile, BT), fixed operators, converged operators and their contributory supplier networks (e.g. infrastructure providers). Internet providers (Google, Yahoo, Amazon, eBay, Apple, Facebook), analysts, product managers, developers, architects, consultants, technology investors, analysts, marketing directors, business development directors will also find this book of interest.

    Produktinformation

    • Utgivningsdatum:2011-08-26
    • Mått:173 x 252 x 23 mm
    • Vikt:735 g
    • Format:Inbunden
    • Språk:Engelska
    • Antal sidor:350
    • Förlag:John Wiley & Sons Inc
    • ISBN:9780470974551

    Utforska kategorier

    • Elektronik och kommunikationer inom Naturvetenskap och teknik
    • Nätverk och kommunikation inom Data och IT

    Mer om författaren

    Paul Golding, O2 Innovation, UKPaul Golding has over fifteen years experience in the wireless and mobile technology industry. Paul runs his own consultancy company Magic E Company and is currently consulting in the area of IP Multimedia Subsystem (IMS) and Push-to-talk over Cellular (PoC). He has worked as senior consultant within Motorola's newly formed mobile applications team involving numerous encounters with operators globally and with numerous mobile applications vendors. He also has a popular blog which features a series of 100 Mobile Ideas, which has been followed by various industry participants, including prominent companies (e.g. Yahoo, Vodafone, O2, Etisalat).

    Recensioner i media

    "I highly recommend the essential and idea filled book Connected Services: A Guide to the Internet Technologies Shaping the Future of Mobile Services and Operators by Paul Golding, to anyone in any internet, telco, business, policy making, or technology related field who seeks a clearer understanding of the rapidly changing technologies affecting the overall information and communications landscape. This book explains in detail how the underlying technologies, that drive connected services, really work in a format that is understandable and applicable for anyone with a basic knowledge of technology." (Blog Business World, 4 November 2011)

    Innehållsförteckning

    • Foreword xv Preface xvii1 Connected Services: The Collision of Internet with Telco 11.1 Connected What? 11.2 Ubiquity: IP Everywhere or Software Everyware? 51.3 Six Models for Potential Operator Futures 61.3.1 Access Provider 71.3.2 Connected Services Platform 71.3.3 Distribution Channel 81.3.4 Seamless Services Provider 91.3.5 Financial Merchant 101.3.6 Social Telco 101.3.7 Start Thinking Platforms 121.3.8 Execution 141.4 “Follow Me” Web – Social Networks and Social Software 141.5 What are Platforms and Why are They Important? 181.5.1 Platform Patterns for Telcos 231.5.2 Marketplace and Service Platforms 241.5.3 Data and Mash-Up Platforms 261.5.4 Platform as a Service 281.5.5 Do Platforms Work? 301.6 From Platforms to Ecosystems 311.7 Where’s the Value? 321.8 What Should We Build? It’s Still About the Experience! 331.9 Summary 362 The Web 2.0 Services Ecosystem, How ItWorks and Why 372.1 Introduction 372.2 Beneath the Hood of Web 2.0: CRUD, MVC and REST 382.3 LAMP and Beyond: Web Frameworks and Middleware 452.3.1 Introducing LAMP 452.3.2 Web Frameworks 472.3.3 Agile – Coding at the Speed of Thought 502.3.4 Summary – “Why Frameworks Work” 522.4 Open by Default: Open Source, Open APIs and Open Innovation 522.4.1 The Different Types of Open 522.4.2 Open, Open, Open! 562.4.3 Summary (“Why Open Works . . .”) 582.5 One App Fits All? HTML5 and the Modern Browser 582.5.1 Summary (“Why the Browser Works”) 622.6 It’s all About People: Social Computing 622.6.1 Exploiting Relationships – The Social Graph 622.6.2 Exploiting Interests – Context Awareness 632.6.3 Portable Data 642.6.4 Mobile is THE Social Device 672.6.5 Summary (“Why Social Computing Works”) 672.7 User Participation, Co-Creation and Analytics 672.7.1 User Participation 672.7.2 Co-Creation 682.7.3 Analytics 682.7.4 Summary (“Why User-Voice Works”) 692.8 Standing on the Shoulders of Giants: APIs and Mash-Ups 692.8.1 Summary (“Why Mash-Ups Work”) 712.9 Mobile 2.0 – It’s Really a Developer Thing! 712.9.1 Mobile 2.0 712.9.2 Mobile as THE Platform (Again) 723 The Web Operating System – The Future (Mobile) Services Platform 753.1 Why is the Concept of a Web OS Important? 753.1.1 Summary 813.2 Internet of Things 813.2.1 Summary 843.3 Making Sense of Data 853.3.1 Data Semantics 853.3.2 Data Relationships 873.3.3 Meta-Data Tools: Ontologies, OWL, RDF 893.3.4 Meta-Data Tools: Tagging and Folksonomies 913.3.5 RDFa – Embedding Meta-Data Within Web Pages 933.3.6 Meta-Data Tools: Twitter and Annotations “Twannotations” 943.3.7 Summary 983.4 Future Web: “People OS?” 983.4.1 Introduction 983.4.2 Social Networks 1003.4.3 Social APIs and Platform Thinking (Again) 1033.4.4 Open Social API – A Cross-Platform People OS? 1043.4.5 Open Social API – The Mechanics 1053.4.6 Emergence of a Person OS at the UI layer 1083.4.7 Privacy and Personas 1103.5 Social Telcos and the Web OS 1103.5.1 Where are the Telcos? 1103.5.2 Telco Social Graph and APIs 1113.5.3 Identity and Security 1144 Big Data and Real-Time Web 1154.1 What is Big Data and Where Did it Come From? 1154.1.1 In Search of the New Big Data 1154.1.2 The Business of Big Data 1164.1.3 Welcome to the Age of Big Data 1204.2 Some Key Examples of Big Data 1214.2.1 Statistics Collection at Facebook 1214.2.2 Real-Time e-Commerce at Amazon with Dynamo 1234.2.3 Amazon’s Dynamo Features 1274.3 Say Hello to the Data Geeks 1284.4 “No SQL” and Some of its Flavours 1304.4.1 No SQL Means No SQL, But not Much Else 1304.4.2 Key-Value Stores 1324.4.3 Document Stores 1334.4.4 Graph Stores 1345 Real-Time and Right-TimeWeb 1375.1 Real-Time Web and Twitter 1375.1.1 Web Becomes Real-Time Thanks to Twitter 1375.1.2 Web Infrastructure Goes Real-Time 1425.1.3 The Real-Time Nature of Mobile 1495.2 Big Data + Real-Time = Right-Time Web 1525.2.1 New Buzzword: Right-Time Web 1525.2.2 Key Components of Right-Time Web 1536 Modern Device Platforms 1596.1 Mobile Devices or Connected Devices? 1606.1.1 What is a Mobile Platform? 1606.1.2 Developer Mindset About Mobile Platforms 1626.1.3 Mobile Device or Connected Device? 1646.2 Introduction to Mobile Device Platforms 1666.2.1 Platforms of Interest 1666.2.2 Brief Explanation of an Operating System and SDK 1676.3 The iOS Platform 1706.3.1 Mac OS X and Unix – The Foundation for iOS 1716.3.2 The Mechanics of iOS 1726.3.3 iOS – What Makes the Platform Tick 1766.3.4 How Open is iOS? 1776.4 The Android Platform 1786.4.1 Introduction 1786.4.2 Architecture 1796.4.3 Linux Kernel 1796.4.4 Android Runtime 1806.4.5 Android Application Framework 1816.4.6 Android System Libraries 1816.4.7 Android – What Makes the Platform Tick 1826.4.8 How Open is Android? 1836.5 The Mobile Web Platform 1846.5.1 Introduction 1846.5.2 Native versus Web “Debate” 1846.5.3 Is Native versus Web the Right Question? 1866.5.4 Major Trends in Mobile Web 1906.5.5 HTML5 1936.5.6 Widgets 2006.5.7 Is That a Phone in My Browser? 2076.5.8 Mobile Web First? 2077 Augmented Web 2097.1 Real or Virtual Worlds? 2107.1.1 Introduction 2107.1.2 Augmented Reality 2107.1.3 Proof-of-Presence or “check-in” Services 2157.1.4 Summary – Virtual is Just Another Layer in the Web OS 2157.2 Sensor-Net: Mobiles as Sixth-Sense Devices 2167.2.1 Current Sensor Applications in Smartphones 2177.2.2 Emergent and Future Sensor Applications in Smartphones 2207.2.3 Sensor Net – Is This Web 3.0? 2278 Cloud Computing, Saas and PaaS 2298.1 What is Cloud Computing? 2308.1.1 More Than Just a Fluffy Phrase 2308.1.2 Open and Commodity: Key Enablers for Cloud Computing 2318.1.3 Public or Private Cloud? 2338.1.4 Key Use Cases 2348.2 On-Demand: Cloud Computing Infrastructure 2368.2.1 The Infrastructure Level: Servers, Images and Templates 2368.2.2 The Service Level: Storage, Queues, Load-Balancers . . . 2398.3 On-Demand: Software as a Service 2428.3.1 Opening SaaS with APIs 2438.3.2 Using SaaS for an Ecosystem Strategy 2448.3.3 Opportunities for Telcos 2458.4 On-Demand: Platform as a Service 2478.4.1 Business PaaS – Force.com 2488.4.2 Telco 2.0 PaaS – Tropo.com 2518.4.3 Web 2.0 PaaS – Heroku.com 2559 Operator Platform: Network as a Service 2659.1 Opportunity? Network as a Service 2669.1.1 What is Network as a Service (NaaS)? 2669.1.2 Characteristics of NaaS APIs 2669.1.3 Opportunity? 2679.1.4 The “Customers” are Developers, not the Users! 2689.1.5 Who are Developers? 2689.1.6 Ingredients for NaaS Success – What do Developers Want? 2709.2 Examples of NaaS Connected Services 2799.2.1 NaaS Case Study – O2 Litmus 2799.2.2 Update to O2 Litmus Story – BlueVia 2819.2.3 OneAPI – The Interoperable NaaS Play 2829.2.4 Hashblue Case Study? – RT# and SMSOwl 2839.2.5 The #Blue Hacks 2849.2.6 The Benefits of #Blue Platform 28610 Harnessing Web 2.0 Start-Up Methods for Telcos 28910.1 Start-Ups and Innovation 28910.2 What can Telcos Learn from Web 2.0? 29010.3 Key Web Start-Up Memes 29110.4 Tech People 29310.5 Lean Start-Up Methodologies 29410.6 Extreme and Constant Optimization 29710.6.1 Ship Often 29710.6.2 Always Experiment 29810.6.3 Experiment Driven Development (EDD) 30110.6.4 The Metrics Mantra – Startup Metrics for Pirates: AARRR! 30310.7 Co-Creation and Crowdsourcing 30410.8 Exploiting Big-Data 30710.9 Social Discovery 31010.10 APIs and Developers 31110.11 Incubation and Acceleration 31210.12 Hack Days, Events and Barcamps 31310.12.1 Hack Days 31410.12.2 Barcamps 315Index 319