Paul Golding - Böcker

"Cuts through the hype! Golding's compelling offers visionary, but practical insights. A "must have" reference treatment for all practitioners in the mobile innovation space."—Jag Minhas, Telefónica O2 Europe Second edition of this best-selling guide to Wireless Applications: fully revised, updated and with brand new material!In Next Generation Wireless Applications, Second Edition, the author establishes a picture of the entire mobile application ecosystem, and explains how it all fits together.This edition builds upon the successes of the first edition by offering an up-to-date holistic guide to mobile application development, including an assessment of the applicability of new mobile applications, and an exploration into the developments in a number of areas such as Web 2.0, 3G, Mobile TV, J2ME (Java 2 Micro Edition) and many more.Key features of this second edition include: New introductory chapters on trends in mobile application, and on becoming an Operator.Two new chapters on Mobile 2.0 and IMS and Mobilizing Media and TV.Extra material on convergence, Web 2.0, AJAX (Asynchronous JavaScript and XML), HSDPA (High Speed Downlink Packet Access) and MBMS (Multimedia Broadcast Multicast Service), WiMAX (Worldwide Interoperability for Microwave Access) and WiFi.Best practice on how to present to, sell to and work with operators.More insights, anecdotes and sidebars reflecting the author's extensive experience in the industry.Next Generation Wireless Applications will prove essential reading for professionals in mobile operator and mobile application developing companies, web developers, and developer community managers. Media companies, general managers, business analysts, students, business consultants, and Java developers will also find this book captivating."If you want to understand the future of mobile applications and services, their potential impact and the growth opportunities this is the perfect starting point."—Martin Smith, Head of Content Innovation & Applications, T-Mobile

"Connected Services is a must-read for telco strategists who need to get up to speed on how the world of software and the web 2. 0 works."—Andreas Constantinou, Research Director, VisionMobile"This book is a must read for those charged with leading innovation in a world of connected services where telco and Internet collide."—Jason Goecke, VP of Innovation, Voxeo LabsThis book explains the common underlying technological themes that underpin the new era of connected services in a post Web 2.0 epochIn this book, the author explores the underlying technological themes that underpin the new era of connected services. Furthermore, it explains how the technologies work and what makes each of them significant, for example, the potential for finding new meaning in data in the world of BIG DATA platforms, often referred to as "No-SQL" databases. In addition, it tackles the newest areas of technology such as HTML5, Android, iOS, open source, mash-ups, cloud computing, real-time Web, augmented reality, and more. Finally, the book discusses the opportunities and challenges of a connected world where both machines and people communicate in a pervasive fashion, looking beyond the hype and promise of emerging categories of communication such as the "Internet of Things" and "Real-time Web" to show managers how to understand the potential of the enabling technologies and apply them for meaningful applications in their own world.Key Features: Explores the common and emergent underlying technological themes that underpin the new era of connected servicesAddresses the newest areas of Internet technology such as web and mobile 2.0, open source, mash-ups, cloud computing, web 3.0, augmented reality, and moreShows the reader how to understand the potential of the enabling technologies and apply them for meaningful applications in their own worldDiscusses new developments in the technological landscape such as Smartphone proliferation, maturation of Web 2.0, increased convergence between mobile networks and the Internet, and so forthExamines modern software paradigms like Software-as-as-Service (SaaS), Platform-as-a-Service (PaaS) and Network-as-a-Service (NaaS)Explores in detail how Web start-ups really work and what telcos can do to adopt lean and agile methodsThis book will be an invaluable guide for technical designers and managers, project managers, product managers, CEOs etc. at mobile operators (O2, Vodafone, Orange, T-Mobile, BT), fixed operators, converged operators and their contributory supplier networks (e.g. infrastructure providers). Internet providers (Google, Yahoo, Amazon, eBay, Apple, Facebook), analysts, product managers, developers, architects, consultants, technology investors, analysts, marketing directors, business development directors will also find this book of interest.

An insightful collection of the best ways to leverage enterprise data with AI and implement powerful business solutions In Generative Analytics and AI: Transforming Data into Scalable Business Solutions, leading AI strategists Paul Golding and Geoff McGrath walk you through how to implement a comprehensive data strategy and implement real-time data science solutions in your enterprise. The book explains how to transform your company's raw data into actionable insights that drive business success. You'll learn how to transform your organization's (likely sizeable) collection of data into effective solutions that reduce expenses, raise service standards, and improve your customers' experiences. Inside the book: Strategies to implement real-time situation detection, perform fast and precise analyses, and facilitate informed decision-makingTechniques to bridge the gap between data collection and storage and the implementation of on-the-ground solutions that increase revenueWays to implement cognitive operations (CogOps) in your own enterprise, operationalizing cognitive (AI) decision-making in real-timePerfect for data engineers, data scientists, and domain subject matter experts, Generative Analytics and AI is also a must-read for product managers and technical administrators seeking a hands-on guide to turning large amounts of proprietary data into actionable insights and solutions.