Proven Strategies in Competitive Intelligence
Society of Competitive Intelligence Professionals, John F. Prescott, Stephen H. Miller
Inbunden, 2001
569 kr
Proven Strategies in Competitive Intelligence
Lessons from the Trenches
AvStephen H. Miller,John F. Prescott
E-bok
PDF, Engelska, 2002708 kr
Läs direkt i Bokus Reader – eller ladda ned till din enhet (PDF kräver ofta zoom och scroll på små skärmar).
Beskrivning
Tested-in-the-trenches competitive intelligence techniques used at today''s top companies
This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today''s most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
- The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
- Numerous case studies vividly illustrating cutting-edge CI techniques in action
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