Inbunden, Engelska, 2004
PDMA ToolBook 2 for New Product Development
Av Paul Belliveau, Abbie Griffin, Stephen Somermeyer
1275 kr
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Beskrivning
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
Produktinformation
- Utgivningsdatum: 2004-10-05
- Mått: 163 x 243 x 34 mm
- Vikt: 953 g
- Format: Inbunden
- Språk: Engelska
- Serie: Product Development and Management ToolBooks
- Antal sidor: 576
- Förlag: John Wiley & Sons Inc
- ISBN: 9780471479413
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Mer om författaren
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.
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