RICHARD NORMANN is Group Chairman of SMG and works as a management consultant on corporate and strategic business development. He has been involved in major consulting assignments in the US, Japan, Australia, and the Arab world, as well as Europe, and is well known for his innovative ideas and for challenging conventional wisdom. He received his MBA and PhD from the University of Lund and has been a guest professor at the Copenhagen Business School and a visiting researcher at Harvard Business School. Of Scandinavian origin, he has lived in Paris since 1977.

“… [an] insightful and illuminating book where complex theoretical issues and questions are integrated...” (International Journal of Service Industry Management, May 2004) "...fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001)"...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation)"…well worth reading…" (Long Range Planning)

• Foreword by Henry Mintzberg. Ingresso. Acknowledgements. Introduction: We Have to Change in Order to be the Same. THE MAP AND THE LANDSCAPE. Evolution of Strategic Paradigms. Reconfiguring the Value Space. Some Consequences of Dematerialization. SHAPERS OF THE LANDSCAPE. Chained to the Value Chain? Prime Movers as Reconfigurers. Prime Movership as Ecogenesis. TOOLS FOR LANDSCAPING. Co-production: Towards Increased Density. The Offering as a Tool to Organize Co-production. Three Trends in Offering Development. THE MAP-LANDSCAPE INTERACTION. Fitting into the Environment. Change and Creation. REFRAMING: TOOLS FOR MAP MAKING. On Cranes and Sky-hooks. The Process Criteria of the Crane. The Mental Space for Reframing. The Crane at Work in the Design Space. CAPABILITIES FOR PURPOSEFUL EMERGENCE. From Great Ideas to Great Companies. Capabilities for Achieving the Critical Outcomes. LEADERSHIP FOR NAVIGATION. Bringing External and Internal Dynamics in Line. What Leaders Need to Do. Appendix 1: A Note on Territorial Actors. Appendix 2: On the Use of Cases. Notes. References. Index.

RICHARD NORMANN is Group Chairman of SMG and works as a management consultant on corporate and strategic business development. He has been involved in major consulting assignments in the US, Japan, Australia, and the Arab world, as well as Europe, and is well known for his innovative ideas and for challenging conventional wisdom. He received his MBA and PhD from the University of Lund and has been a guest professor at the Copenhagen Business School and a visiting researcher at Harvard Business School. Of Scandinavian origin, he has lived in Paris since 1977.

“… [an] insightful and illuminating book where complex theoretical issues and questions are integrated...” (International Journal of Service Industry Management, May 2004) "...fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001)"...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation)"…well worth reading…" (Long Range Planning)

• Foreword by Henry Mintzberg. Ingresso. Acknowledgements. Introduction: We Have to Change in Order to be the Same. THE MAP AND THE LANDSCAPE. Evolution of Strategic Paradigms. Reconfiguring the Value Space. Some Consequences of Dematerialization. SHAPERS OF THE LANDSCAPE. Chained to the Value Chain? Prime Movers as Reconfigurers. Prime Movership as Ecogenesis. TOOLS FOR LANDSCAPING. Co-production: Towards Increased Density. The Offering as a Tool to Organize Co-production. Three Trends in Offering Development. THE MAP-LANDSCAPE INTERACTION. Fitting into the Environment. Change and Creation. REFRAMING: TOOLS FOR MAP MAKING. On Cranes and Sky-hooks. The Process Criteria of the Crane. The Mental Space for Reframing. The Crane at Work in the Design Space. CAPABILITIES FOR PURPOSEFUL EMERGENCE. From Great Ideas to Great Companies. Capabilities for Achieving the Critical Outcomes. LEADERSHIP FOR NAVIGATION. Bringing External and Internal Dynamics in Line. What Leaders Need to Do. Appendix 1: A Note on Territorial Actors. Appendix 2: On the Use of Cases. Notes. References. Index.

RICHARD NORMANN is Group Chairman of SMG and works as a management consultant on corporate and strategic business development. He has been involved in major consulting assignments in the US, Japan, Australia, and the Arab world, as well as Europe, and is well known for his innovative ideas and for challenging conventional wisdom. He received his MBA and PhD from the University of Lund and has been a guest professor at the Copenhagen Business School and a visiting researcher at Harvard Business School. Of Scandinavian origin, he has lived in Paris since 1977.

“… [an] insightful and illuminating book where complex theoretical issues and questions are integrated...” (International Journal of Service Industry Management, May 2004) "...fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001)"...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation)"…well worth reading…" (Long Range Planning)

• Foreword by Henry Mintzberg. Ingresso. Acknowledgements. Introduction: We Have to Change in Order to be the Same. THE MAP AND THE LANDSCAPE. Evolution of Strategic Paradigms. Reconfiguring the Value Space. Some Consequences of Dematerialization. SHAPERS OF THE LANDSCAPE. Chained to the Value Chain? Prime Movers as Reconfigurers. Prime Movership as Ecogenesis. TOOLS FOR LANDSCAPING. Co-production: Towards Increased Density. The Offering as a Tool to Organize Co-production. Three Trends in Offering Development. THE MAP-LANDSCAPE INTERACTION. Fitting into the Environment. Change and Creation. REFRAMING: TOOLS FOR MAP MAKING. On Cranes and Sky-hooks. The Process Criteria of the Crane. The Mental Space for Reframing. The Crane at Work in the Design Space. CAPABILITIES FOR PURPOSEFUL EMERGENCE. From Great Ideas to Great Companies. Capabilities for Achieving the Critical Outcomes. LEADERSHIP FOR NAVIGATION. Bringing External and Internal Dynamics in Line. What Leaders Need to Do. Appendix 1: A Note on Territorial Actors. Appendix 2: On the Use of Cases. Notes. References. Index.