Kim Baker and Sunny Baker are the authors of How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune, published by Wiley.

• Partial table of contents: Marketing Communications: Creating Your Company's Voice to theWorld. Advertising: Making It from Message to Media Without aMigraine. Special Events: Producing Seminars, Conferences, and CommunityActivities for More Recognition. Other Communication Tools: Using Identity, Tradeshows,Packaging, and Special Promotions for Best Results. The Best Vendors for a Project: Matching Personalities andCapabilities to Your Needs. Common Marketing Communications Problems: Recognizing Them andBailing Yourself Out Before It's Too Late. The Marketing Communications Glossary. Useful References. Bibliography. Index.