J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre. Charles R. Goeldner is the editor of Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers, 2nd Edition, published by Wiley.

• Partial table of contents: A MANAGERIAL PERSPECTIVE. A Perspective on the Purpose and Nature of Tourism Research Methods(C. Gunn). FUNDAMENTALS OF TRAVEL AND TOURISM RESEARCH. Scaling and Attitude Measurement in Travel and Tourism Research (G.McDougall & H. Munro). NATIONAL, REGIONAL, AND MUNICIPAL PERSPECTIVES. Research in National Tourist Organizations (G. Taylor). SOME DISCIPLINARY PERSPECTIVES. The Political Dimensions of Tourism (L. Richter). AN INDUSTRY SECTOR PERSPECTIVE. Research Needs of Travel Retailers and Wholesalers (E.Wohlmuth). ASSESSING THE IMPACTS OF TOURISM. Event Tourism: Evaluating the Impacts (D. Getz). DATA COLLECTION METHODS OF PARTICULAR RELEVANCE. En Route Surveys (F. Hurst). SPECIAL MARKETING APPLICATIONS. Estimating the Potential of International Markets (D.Wynegar). Index.

J. R. Brent Ritchie holds the Professorship in Tourism Management at the Haskayne School of Business, University of Calgary, and serves as Chair of the University of Calgary's World Tourism Education & Research Centre. Charles R. Goeldner is the editor of Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers, 2nd Edition, published by Wiley.

• Partial table of contents: A MANAGERIAL PERSPECTIVE. A Perspective on the Purpose and Nature of Tourism Research Methods(C. Gunn). FUNDAMENTALS OF TRAVEL AND TOURISM RESEARCH. Scaling and Attitude Measurement in Travel and Tourism Research (G.McDougall & H. Munro). NATIONAL, REGIONAL, AND MUNICIPAL PERSPECTIVES. Research in National Tourist Organizations (G. Taylor). SOME DISCIPLINARY PERSPECTIVES. The Political Dimensions of Tourism (L. Richter). AN INDUSTRY SECTOR PERSPECTIVE. Research Needs of Travel Retailers and Wholesalers (E.Wohlmuth). ASSESSING THE IMPACTS OF TOURISM. Event Tourism: Evaluating the Impacts (D. Getz). DATA COLLECTION METHODS OF PARTICULAR RELEVANCE. En Route Surveys (F. Hurst). SPECIAL MARKETING APPLICATIONS. Estimating the Potential of International Markets (D.Wynegar). Index.