Häftad, Engelska, 2005
Cases in Hospitality Management
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Beskrivning
Cases in Hospitality Management: A Critical Incident Approach, Second Edition is one of the few casebooks on the market that focuses specifically on hospitality management. It adopts a critical incident approach, a powerful teaching methodology whereby customers and employees are asked to identify actual experiences regarding service in the hospitality industry – both positive and negative - and then to describe the organization’s response to it. This approach encourages thorough analysis of a prominent issue, thus highlighting the wide range of complexities that face managers on the hospitality industry on a daily basis. Cases involving many segments of the industry - including airlines, railroads, private clubs, conference centers, travel agents, and restaurants – are included, as are fifteen new cases and a new section on hospitality technology.
Produktinformation
- Utgivningsdatum: 2005-11-04
- Mått: 150 x 226 x 15 mm
- Vikt: 231 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 176
- Upplaga: 2
- Förlag: John Wiley & Sons Inc
- ISBN: 9780471686934
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