Perfect Pitch

The Art of Selling Ideas and Winning New Business

Inbunden, Engelska, 2006

261 kr

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Beskrivning

A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

Produktinformation

Utgivningsdatum:2006-12-08
Mått:158 x 231 x 33 mm
Vikt:476 g
Format:Inbunden
Språk:Engelska
Antal sidor:288
Förlag:John Wiley & Sons Inc
ISBN:9780471789765

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

JON STEEL is an accidental advertising professional, a co-creator of the famous “got milk?®” ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world’s largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK’s most popular and enduring children’s television program.

Recensioner i media

"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side" (The Drum, October 17th 2008)

Innehållsförteckning

Introduction: An Audience with Steve Jobs. Chapter 1. Presentation Crime: Why Most Presentations Fail. Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson. Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World’s Best Presenters. Chapter 4. Making Connections: Planning the Perfect Pitch. Chapter 5. Trevor’s Sledgehammer: Crating room for Thought. Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly. Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch. Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More. Chapter 9. The Perfect Pitch: London’s Winning bid for the 2012 Olympic Games. Acknowledgments. Bibliography. Index. About the Author.