Bokus

Jo Steel – författare

Visar alla böcker från författaren Jo Steel. Handla med fri frakt och snabb leverans.

2 produkter

  1. Jo Steel - Truth, Lies, and Advertising, Inbunden. Tillgänglighet: Lägg i varukorg

    Truth, Lies, and Advertising

    The Art of Account Planning

    Av Jo Steel

    Inbunden, 1998

    396 kr

    Lägg i varukorg

    "Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel …

  2. Jo Steel - Perfect Pitch, Inbunden. Tillgänglighet: Lägg i varukorg

    Perfect Pitch

    The Art of Selling Ideas and Winning New Business

    Av Jo Steel

    Inbunden, 2006

    4,0 utav 5 stjärnor. Totalt antal röster: (1)

    267 kr

    Lägg i varukorg

    A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. …