Data Warehousing

Seán Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Seán was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Seán is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.

• Information Enterprises: The Early Innovators. The Case for Utilising Corporate Data: The Basis for Strategy. The History of Decision Support Systems: A Record of Failure. Defining the Business Requirements: Building an `Enterprise Model'. Mass Customisation of Products and Services--The Future Trend. Aligning the Data Warehouse with Organisational Culture--A Key Concern. Managing a Pan-Corporate Project--A Planning and Sponsorship Model. Justifying a Corporate Data Warehouse--The Business Case. Building the Corporate Data Warehouse--An Architectural Model. Choosing the Right Platform--The Technology Options. The Future--Threats and Opportunities. References. Index.