Sean Kelly - Böcker

Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.

Construct and implement a data warehousing plan. In their efforts to collect information that will give them an edge, many companies have amassed vast amounts of data. Often this data becomes unwieldy and difficult to translate into anything useful. Data warehousing, storing all of this data in a system that allows for rapid retrieval of customized information, is the solution. This book, written by a data warehousing authority, is a step-by-step guide to creating and managing a data warehouse from start to finish, reviewing marketing, technology, and design issues.

Imagine Yourself Well: Better Health through Self-Hypnosis is a remarkable view of hypnotherapy as a scientifically recognized treatment art. Based upon their extensive practice and clinical research in therapeutic hypnotic techniques, the authors have constructed an effective handbook articulating the therapeutic use of hypnosis by depicting word-for-word what transpires during a session. The fascinating series of carefully worded transcripts of hypnotic exercises will enable the reader to correct specific self-destructive habits (e.g., overeating and smoking), common psychological problems (insomnia and various phobias), chronic physical conditions (arthritis, back pain, high blood pressure, and migraine headaches), and performance anxieties (athletics and public speaking). The theory underlying clinical practice, including the key point that all hypnosis involves self-hypnosis, is explained in lay terms, and each exercise is grounded in sound cognitive, behavioural, or psychodynamic principles.

Understand the theoreticaland practicalaspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition.Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings.Campaigns and Political Marketing answers these tough questions:What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Understand the theoreticaland practicalaspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition.Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings.Campaigns and Political Marketing answers these tough questions:What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Recent educational reforms have promoted accountability systems which attempt to identify teacher effects on student outcomes and hold teachers accountable for producing learning gains. But in the complex world of classrooms, it may be difficult to attribute ''success'' or ''failure'' to teachers. In this timely collection, leading education scholars challenge market-based models of school improvement and argue that merely holding teachers accountable for scores on end-of-the-year exams will not lead to educational improvement. The authors show why, in addition to test performance, a close examination of instructional processes and school context are needed in order to truly understand teacher effects and improve learning in our nation's classrooms.

This comprehensive Research Handbook offers cutting-edge insights into classroom observation systems for teacher evaluation and professional development, with an emphasis on both applied and discovery-oriented inquiry.Providing a synthesis of research on classroom observation, from the process-product era of the 1970s to today’s automated systems, an international array of expert authors examine the history, key themes, and movements within classroom observation research. They detail disciplinary perspectives and approaches, address core methodological questions and review the role of classroom observation in teacher evaluation, as well as educational policy and practice. Chapters illustrate new frontiers in classroom observation, including technology-enabled methods such as the use of artificial intelligence to support dialogic teaching and provide performance feedback for teachers. The Research Handbook presents a pluralistic vision of classroom observation and its purpose, with balanced consideration of multiple value dimensions in education.The Research Handbook on Classroom Observation is a vital reference for educational researchers and teacher educators, as well as teachers themselves. Education policymakers and consultants will also find this Handbook beneficial.

Presents integral approaches to ecology that cross the boundaries of the humanities, social sciences, and biophysical sciences.In the current era of increasing planetary interconnectedness, ecological theories and practices are called to become more inclusive, complex, and comprehensive. The diverse contributions to this book offer a range of integral approaches to ecology that cross the boundaries of the humanities and sciences and help us understand and respond to today's ecological challenges. The contributors provide detailed analyses of assorted integral ecologies, drawing on such founding figures and precursors as Thomas Berry, Leonardo Boff, Holmes Rolston III, Ken Wilber, and Edgar Morin. Also included is research across the social sciences, biophysical sciences, and humanities discussing multiple worldviews and perspectives related to integral ecologies. The Variety of Integral Ecologies is both an accessible guide and an advanced supplement to the growing research for a more comprehensive understanding of ecological issues and the development of a peaceful, just, and sustainable planetary civilization.

Presents integral approaches to ecology that cross the boundaries of the humanities, social sciences, and biophysical sciences.In the current era of increasing planetary interconnectedness, ecological theories and practices are called to become more inclusive, complex, and comprehensive. The diverse contributions to this book offer a range of integral approaches to ecology that cross the boundaries of the humanities and sciences and help us understand and respond to today's ecological challenges. The contributors provide detailed analyses of assorted integral ecologies, drawing on such founding figures and precursors as Thomas Berry, Leonardo Boff, Holmes Rolston III, Ken Wilber, and Edgar Morin. Also included is research across the social sciences, biophysical sciences, and humanities discussing multiple worldviews and perspectives related to integral ecologies. The Variety of Integral Ecologies is both an accessible guide and an advanced supplement to the growing research for a more comprehensive understanding of ecological issues and the development of a peaceful, just, and sustainable planetary civilization.

A musical genre as tough and hard as the Canadian Shield. Canada has produced many successful proponents of the genre known as heavy metal, which grew out of the hard rock of the 1970s, exploded commercially in the 1980s, and then petered out in the 1990s as grunge took over, only to rise to prominence once again in the new millennium. The road to Canadian musical glory is not lined with the palm trees and top-down convertibles of the Sunset Strip. It is a road slick with black ice, obscured by blizzards, and littered with moose and deer that could cause peril for a cube van thundering down a Canadian highway. Drawing on interviews with original artists such as Helix, Anvil, Coney Hatch, Killer Dwarfs, Harem Scarem, and Honeymoon Suite, as well as prominent journalists, VJs, and industry insiders, we relive their experiences, motivations, and lifestyles as they strove for that most alluring of brass rings – the coveted record deal. It’s a new perspective on the dreams of musicians shooting for an American ideal of success and discovering a uniquely Canadian voice in the process.

Anxiety sufferers, as well as the health professionals and loved ones who support them, are often unaware of the true extent of their struggles. Family and friends misunderstand anxious people, believing they are lazy or lack initiative. Patients seek treatment for the symptoms of anxiety again and again, never addressing the underlying reasons for their disorder.This book covers the complexity of anxiety in everyday life, as well as its effect on happiness and achievement, told through the experiences of anxiety sufferers across life stages, from childhood through retirement years. The author uses scientific literature and 40+ years of clinical experience to describe the major anxiety disorders and to illuminate their scope. For anxiety sufferers, as well as their family members and medical professionals, this book provides solutions for dealing with anxiety before it becomes too overwhelming.

In recent years, much work has been put into creating programming languages that embody a blend of many of the most admired characteristics of their predecessors. One such language is D, which provides developers with the speed of languages such as C and C++ combined with the power and flexibility of languages such as Ruby and Python.Learn to Tango with D introduces you to the powerful D language, with special attention given to the Tango software library. A concise yet thorough overview of the language's syntax and features is presented, followed by an introduction to Tango, the popular general–purpose library you'll find invaluable when building your D applications.Authored by prominent D developers Kris Bell, Lars Ivar Igesund, Sean Kelly, and Michael Parker, this book supplies not only the knowledge required to begin building your own D applications, but also the insight these authors have acquired due to their extensive experience working with and participating in the development of the D language.