Key Issues in the Pharmaceutical Industry

Looks at the significant political and economic impact that the modern pharmaceutical industry has had on society taking an analytical approach to this high profile and controversial topic. It explains how and why the modern pharmaceutical industry evolved and explores important topics such as drug promotion and regulation. It provides * informative accessible and relevant information for both professionals and students from all backgrounds * takes an analytical rather than a purely descriptive approach The book will supply valuable information for all those who work in or with the pharmaceutical industry, health economists and health service researchers.