Hollywood 1938

Motion Pictures' Greatest Year

AvCatherine Jurca

Inbunden, Engelska, 2012

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Beskrivning

In "Hollywood 1938", Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office", and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.

Produktinformation

Utgivningsdatum:2012-03-28
Mått:152 x 229 x 23 mm
Vikt:499 g
Format:Inbunden
Språk:Engelska
Antal sidor:284
Förlag:University of California Press
ISBN:9780520233706

Utforska kategorier

Media och underhållning inom Ekonomi och Ledarskap
Film inom Kultur
Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

Catherine Jurca is Professor of English at California Institute of Technology. She is the author of White Diaspora: The Suburb and the Twentieth Century American Novel.

Recensioner i media

"A fascinating and substantial contribution to the cultural history of Hollywood film... Highly recommended." -- S. C. Dillon, Bates College Choice

Innehållsförteckning

List of Illustrations Acknowledgments Introduction: Hollywood Looks at Its Audience Part One: The Campaign 1. Annus Horribilis Goldwyn's Folly Such a Thing as Bad Publicity The Moviegoing Habit 2. Exhibitors, the Movie Quiz Contest, and a Divided Industry The Minds of Exhibitors The Carrot and the Stick The Quiz Contest on the Ground What the Contest Did for Me Independents Rebel 3. The Campaign and the Press The Film Industry Speaks Its Mind Marginal Moviegoers The Gossip Columnists The Dailies Have Their Say Part Two: The Films 4. "The Finest Array of Productions" Ninety-Four Films The Death of Glamour Human Films The Human Side of Screwball You Can't Take It with You Four Daughters Boys Town Marie Antoinette That's Entertainment The Fourth Estate Conclusion: Motion Pictures' Worst Year Appendix 1 Appendix 2 Notes Index