Laura Miller, Associate Professor of Anthropology at Loyola University Chicago, is Past President of the Society for East Asian Anthropology, American Anthropological Association, and coeditor, with Jan Bardsley, of Bad Girls of Japan (2005).

"This is a very well researched, thoughtful, and engagingly written study of some of the hottest areas of Japan's beauty industry. Always careful to avoid easy generalizations or cliches about Japanese culture, Miller shows both the diversity of Japanese beauty practices and perceptions, and their dramatic shifts in recent years. Her critical yet sensitive descriptions of Japan's consumers and her critiques of Euro-American understandings about them will leave the reader reflecting as much about the 'West' as about Japan." - Takashi Fujitani, author of Splendid Monarchy: Power and Pageantry in Modern Japan"

• Contents List of Illustrations List of Tables Preliminaries Acknowledgments Introduction. Approaches to Body Aesthetics and the Beauty System 1. Changing Beauty Ideology 2. Aesthetic Salons 3. Mammary Mania 4. Body Fashion and Beauty Etiquette 5. Male Beauty Work 6. The Well-Behaved Appetite 7. The Language of Esute 8. Esute Power Notes Bibliography Index