God Rock, Inc.

The Business of Niche Music

AvAndrew Mall

Häftad, Engelska, 2020

Del i serien University of California Press

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Beskrivning

Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets’ boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream.

Produktinformation

Utgivningsdatum:2020-12-01
Mått:152 x 229 x 20 mm
Vikt:454 g
Format:Häftad
Språk:Engelska
Serie:University of California Press
Antal sidor:322
Förlag:University of California Press
ISBN:9780520343429

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Mer om författaren

Andrew Mall is Assistant Professor of Music at Northeastern University and a coeditor of Studying Congregational Music: Key Issues, Methods, and Theoretical Perspectives.

Recensioner i media

"This landmark study of Christian music in the United States offers both resonances and challenges to those in the field of religious studies."

Innehållsförteckning

List of IllustrationsAcknowledgmentsPlaylistsIntroduction: Popular Music, Markets, Margins, and the Curious Case of Christian MusicPART ONE. CHRISTIAN MUSIC: AN INDUSTRY AND ITS HISTORY1 "Why Should the Devil Have All the Good Music?" The Christian Market's Origins2 The Great Adventure: Commercial Success in the Christian Record Industry and the Price of Profit3 A Wolf in Sheep's Clothing? Christian Ethics Encounter Rock4 "Find a Way": Amy Grant and the Christian Market's MainstreamPART TWO. NICHE MUSIC MARKETS: ETHICS, PROFITS, AND RISK5 Music to Raise the Dead: Christian Music and the Ethics of Style6 Lost in the Sound of Separation: Resistance at Christian Music Festivals7 From Margins to Mainstreams and Back: Crossover Cases and Their MarketsConclusion: The Stability of Risk and the Risk of StabilityAppendix 1. DiscographiesAppendix 2. Pop Singles with Christian References (1957–70)Appendix 3. Major Christian Record Labels and SubsidiariesAppendix 4. Successful 1990s-Era Pop Singers' AlbumsNotesBibliographyIndex