Emma Frances Bloomfield is Associate Professor of Communication Studies at the University of Nevada, Las Vegas, and author of Communication Strategies for Engaging Climate Skeptics: Religion and the Environment.

"Prof. Bloomfield’s new book Science v. Story examines four very pertinent present-day challenges to science communicators – climate change, evolution, vaccination, and COVID-19 – from the perspectives of their narratives and their counter narratives, to demonstrate how effective story-telling is essential to effective science communication in the modern world."

• List of Illustrations and TableAcknowledgmentsIntroduction: Rewriting the Narrative of Science Communication1. Case Studies and Rival Stories2. Character and Action Wedges3. Sequence and Scope Wedges4. Storyteller and Content Wedges5. Constellation PracticesConclusion: Science and StoryNotesIndex

Emma Frances Bloomfield is Associate Professor of Communication Studies at the University of Nevada, Las Vegas, and author of Communication Strategies for Engaging Climate Skeptics: Religion and the Environment.

"Prof. Bloomfield’s new book Science v. Story examines four very pertinent present-day challenges to science communicators – climate change, evolution, vaccination, and COVID-19 – from the perspectives of their narratives and their counter narratives, to demonstrate how effective story-telling is essential to effective science communication in the modern world."

• List of Illustrations and TableAcknowledgmentsIntroduction: Rewriting the Narrative of Science Communication1. Case Studies and Rival Stories2. Character and Action Wedges3. Sequence and Scope Wedges4. Storyteller and Content Wedges5. Constellation PracticesConclusion: Science and StoryNotesIndex

Emma Frances Bloomfield is Associate Professor of Communication Studies at the University of Nevada, Las Vegas, and author of Communication Strategies for Engaging Climate Skeptics: Religion and the Environment.

"Prof. Bloomfield’s new book Science v. Story examines four very pertinent present-day challenges to science communicators – climate change, evolution, vaccination, and COVID-19 – from the perspectives of their narratives and their counter narratives, to demonstrate how effective story-telling is essential to effective science communication in the modern world."

• List of Illustrations and TableAcknowledgmentsIntroduction: Rewriting the Narrative of Science Communication1. Case Studies and Rival Stories2. Character and Action Wedges3. Sequence and Scope Wedges4. Storyteller and Content Wedges5. Constellation PracticesConclusion: Science and StoryNotesIndex