Sybille Sachs is Professor and Head of the Institute for Strategic Management: Stakeholder View at the University of Applied Sciences Zurich (HWZ). In addition, she is an affiliate professor of the University of Zurich, where she established the module for Business and Society in 2000. She has published numerous articles and books in the fields of strategic management and stakeholder management and is co-author of the book Redefining the Corporation (2002). Edwin Rühli is Professor Emeritus for Business Administration at the University of Zurich. He is also Senior Advisor at the Institute for Strategic Management: Stakeholder View of the University of Applied Sciences in Zurich. He is the author of the groundbreaking German management book Unternehmungsführung I-III and has published more than 150 peer-reviewed publications in the fields of international management, corporate governance, strategic management and stakeholder management.

• List of figures; List of tables; Foreword Edward Freeman; 1. Challenges for a new paradigm in strategic management; Part I. Development of the Basic Assumptions of a New Stakeholder Paradigm: 2. The economic paradigm and its basic assumptions; 3. Contribution of stakeholder theory to our understanding of the stakeholder paradigm; 4. The stakeholder paradigm; Part II. Our Understanding of the Stakeholder Paradigm and its Operationalization: 5. Our understanding of the stakeholder paradigm operationalized in the three licenses; 6. License to operate; 7. License to innovate; 8. License to compete; 9. Challenges resulting from a paradigm shift; Appendix; Glossary; Notes; Bibliography.