"A pathbreaking study of how changes in the character and control of information technologies affect social structure and political communications. An important book." Daniel Bell, American Academy of Arts and Sciences

• Introduction; 1. The communications revolution; 2. The logic of electronic integration; 3. The psychology; 4. The fragmentation of the mass audience; 5. The political economy of the mass media; 6. The future of the mass audience; Bibliography.

"A pathbreaking study of how changes in the character and control of information technologies affect social structure and political communications. An important book." Daniel Bell, American Academy of Arts and Sciences

• Introduction; 1. The communications revolution; 2. The logic of electronic integration; 3. The psychology; 4. The fragmentation of the mass audience; 5. The political economy of the mass media; 6. The future of the mass audience; Bibliography.

"A pathbreaking study of how changes in the character and control of information technologies affect social structure and political communications. An important book." Daniel Bell, American Academy of Arts and Sciences

• Introduction; 1. The communications revolution; 2. The logic of electronic integration; 3. The psychology; 4. The fragmentation of the mass audience; 5. The political economy of the mass media; 6. The future of the mass audience; Bibliography.