Peter Garrett is Professor of Language and Communication at the Cardiff University Centre for Language and Communication Research. His recent publications include Investigating Language Attitudes: Social Meanings of Dialect, Ethnicity and Performance (with Coupland and Williams, 2003).

'… essential reading for all those concerned with the 'social life of language'.' John Edwards, St Francis Xavier University

• 1. Introduction; 2. Fundamentals of language attitudes; 3. Main approaches to the study of language attitudes; 4. Matched and verbal guise studies: focus on English; 5. Matched and verbal guise research in more contexts; 6. Attitudes to speech styles and other variables: communication features, speakers, hearers, and contexts; 7. Communication accommodation theory; 8. Language attitudes in professional contexts; 9. Societal treatment studies; 10. Direct approach; 11. Folklinguistics; 12. An integrated programme of language attitudes research; Conclusion.

Peter Garrett is Professor of Language and Communication at the Cardiff University Centre for Language and Communication Research. His recent publications include Investigating Language Attitudes: Social Meanings of Dialect, Ethnicity and Performance (with Coupland and Williams, 2003).

'… essential reading for all those concerned with the 'social life of language'.' John Edwards, St Francis Xavier University

• 1. Introduction; 2. Fundamentals of language attitudes; 3. Main approaches to the study of language attitudes; 4. Matched and verbal guise studies: focus on English; 5. Matched and verbal guise research in more contexts; 6. Attitudes to speech styles and other variables: communication features, speakers, hearers, and contexts; 7. Communication accommodation theory; 8. Language attitudes in professional contexts; 9. Societal treatment studies; 10. Direct approach; 11. Folklinguistics; 12. An integrated programme of language attitudes research; Conclusion.