Review of the hardback: 'To the best of my knowledge, there is no other resource which covers the topic of tradeoffs and decision difficulty as comprehensively. Researchers as well as practitioners will benefit from this book.' Journal of Behavioural Decision Making

• 1. Introduction Jonathan Baron and Elke U. Weber; 2. Predicting perceived differences in tradeoff difficulty Jane Beattie and Sema Barlas; 3. The enhancement of feature salience in dichotomous choice dilemmas David A. Houston, Deborah Sherrill-Mittleman and Mathew Weeks; 4. The impact of emotional trade-off difficulty on decision behavior Mary Francis Luce, John W. Payne and James R. Bettman; 5. Impulse buying in ordinary and 'compulsive' consumers Helga Dittmar; 6. What to do when decisions go awry: behavioral consequences of experienced regret Marcel Zeelenberg, J. Jeffrey Inman and Rik G. M. Pieters; 7. Decisions about prenatal screening R. Murray and J. Beattie; 8. Talk about tradeoffs: judgements of relative importance and contingent decision behavior William M. Goldstein, Sema Barlas and Jane Beattie; 9. Private values and public policy Michael Jones-Lee and Graham Loomes; 10. Measuring value tradeoffs: problems and some solutions Jonathan Baron; 11. Decisions with multiple stakeholders and conflicting objectives Deltof Von Winterfeldt; 12. Designing websites to empower health care consumers Mark Spranca; 13. Interpreting conflicts between intuition and formal models Deborah Frisch.