The INSEAD-Wharton Alliance on Globalizing

Strategies for Building Successful Global Businesses

AvHubert Gatignon,John R. Kimberly

Inbunden, Engelska, 2004

692 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Beskrivning

The INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges.

Produktinformation

Utforska kategorier

Mer om författaren

Recensioner i media

Innehållsförteckning

Hoppa över listan

Du kanske också är intresserad av

Del 11

End of an Illusion

Jean De Kervasdoue, John R. Kimberly, Victor G. Rodwin

Häftad

811 kr

Del 11

End of an Illusion

Jean De Kervasdoue, John R. Kimberly, Victor G. Rodwin

Inbunden

1 469 kr

  • -30%

Maken

Gun-Britt Sundström

Pocket

69 kr99 kr