Hubert Gatignon – författare

Statistical Analysis of Management Data is especially designed to provide doctoral students with a theoretical knowledge of the basic concepts underlying the most important multivariate techniques and with an overview of actual applications in various fields. The content herein addresses both the underlying mathematics and problems of application. As such, a reasonable level of competence in both statistics and mathematics is needed. This book is not intended as a first introduction to statistics and statistical analysis. Instead it assumes that the student is familiar with basic statistical techniques. The techniques are presented in a fundamental way but in a format accessible to students in a doctoral program, to practicing academicians, and to data analysts.

Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This second edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, it places a greater emphasis on measurement models, and includes new chapters and sections on:

Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods and to learn how they can be applied using widely available statistical software.

Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications.  It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it.  This third edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, this edition includes:

·         A new chapter on the analysis of mediation and moderation effects

·         Examples using STATA for most of the statistical methods

·         Example of XLSTAT applications

Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods particularly relevant and typically used in management research, and to learn how they can be applied using widely available statistical software.