Wendy Gordon and Roy Langmaid run successful qualitative research practices in London. They are also actively involved in the advertising and market research industries and teach and write on a broad range of contemporary issues in this field.

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• Contents: Introduction; Problems and methodology; Planning and designing qualitative studies; Group discussions - philosophy, mechanics and process; Group dynamics; Interviewing - getting better; The individual 'depth' interview; Non-verbal communication; Projective and enabling techniques; One-way mirror; The interpretation of qualitative research; Recruitment; The presentation of qualitative research; Research with children; Research stimulus material; Qualitative and quantitative hybrid methodologies; Bibliography; Index.

Wendy Gordon and Roy Langmaid run successful qualitative research practices in London. They are also actively involved in the advertising and market research industries and teach and write on a broad range of contemporary issues in this field.

Select Guide Rating

• Contents: Introduction; Problems and methodology; Planning and designing qualitative studies; Group discussions - philosophy, mechanics and process; Group dynamics; Interviewing - getting better; The individual 'depth' interview; Non-verbal communication; Projective and enabling techniques; One-way mirror; The interpretation of qualitative research; Recruitment; The presentation of qualitative research; Research with children; Research stimulus material; Qualitative and quantitative hybrid methodologies; Bibliography; Index.