Mariann Jelinek is an American organizational theorist, and Emeritus Professor of Strategy at the College of William & Mary, considered an icon for her contributions in the field of management of technology and innovation. Claudia Bird Schoonhoven is the author of The Innovation Marathon: Lessons from High Technology Firms, published by Wiley.

• Acknowledgements vi1 Electronics Competition: A New Game 12 Old Ways, New Days 303 Patterns of Stability and Change 554 Does Strategy Exist? Does it Work? 875 The Roots of Innovation 1316 Managing Choices, Maintaining Innovation 1657 The Paradox of Formal Systems and Adaptable Strategies 2058 Organizing for Innovation 2529 The Innovation Cycle 29510 The Manufacturing End-Game: Sustaining Innovation 33711 Strong Culture and its Consequences 36712 Living in Turbulent Times 403Appendix 430Bibliography 446Glossary 459Index 462