John Davis left the Shell Group in 1974 after a long and distinguished career in research and marketing development. In the early seventies he was Chairman and Managing Director of Shell Composites Limited and IBE Limited. The author of four previous books, he has been a successful IT consultant and has been on the boards of a number of companies.

"Needs to be urgently read by managers at all levels." Long Range Planning "Offers an excellent introduction to the most important topic for business..." Executive Development "The scale, the courage, the demanding vision of this book makes it an exceptional read for any manager. There are all signs of the future in this book ... I commend this work for its breadth, foresightedness and its meticulous, and practical relevance to our human condition." Sir Peter Parker

• Preface. Foreword: Ronnie Lessem.1. What does Sustainable Development mean?.2. Vision and Values.3. Horses for Courses - the Size Factor.4. The Numbers Game.5. Good Work: Different Arrangements.6. Conducting the Orchestra.7. Pulling Together: Alternative Ownership.8. Quality, Codes and Standards.9. New Rules for the Business Game.10. New Age Opportunities: Sustainable Technologies.11. Postscript: The World's Search for New Systems.Index.