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Sue Runyard, Ylva French - Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions, Häftad

Häftad, Engelska, 2000

Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

Av Sue Runyard, Ylva French

1022 kr

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Beskrivning
Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
Produktinformation
  • Utgivningsdatum: 2000-03-09
  • Mått: 167 x 227 x 19 mm
  • Vikt: 490 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 304
  • Förlag: AltaMira Press
  • ISBN: 9780742504073
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For...a book on this topic to be useful, the authors need to achieve a good balance between explication of conceptual theory and detailed practical advice. Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions by Sue Runyard and Ylva French maintains such a balance and fills a great need within the museum profession.

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