Presidential Candidate Images

Kenneth L. Hacker is professor of communication studies at New Mexico State University, Las Cruces.

Understanding the cross-currents of candidate image creation and voter perception/evaluation stands at the center of presidential campaign communication. Professor Hacker and the volume's contributors provide a much-needed and frequently provocative update on this always important area of political communication research.

• Chapter 1 Introduction: The Continued Importance of the Candidate Image ConstructChapter 2 1 Campaigns and Candidate Images in American Presidential ElectionsChapter 3 2 Presidential Candidates' Personal Qualities: Computer Content AnalysisChapter 4 3 Candidate Images When Things Go Sour: Reaction to ScandalChapter 5 4 The "Authentic Candidate": Extending Candidate Image AssessmentChapter 6 5 A Dual-Processing Perspective of Candidate Image FormationChapter 7 6 The Effects of Advertising on Candidate ImagesChapter 8 7 Presidential Debates and Candidate Image Formation: 1992, 1996, 2000Chapter 9 8 Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential ElectionsChapter 10 9 Meta-Analysis of Presidential Candidate ImagesChapter 11 10 Using Cognitive Measurement for Analysis of Candidate ImagesChapter 12 11 Measuring Candidate Images with Semantic DifferentialsChapter 13 Conclusion: Present and Future Directions for Candidate Image Research