Evolution of Media

AvMichael A. Noll

Häftad, Engelska, 2006

522 kr

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Beskrivning

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

Produktinformation

Utgivningsdatum:2006-12-20
Mått:148 x 229 x 17 mm
Vikt:327 g
Format:Häftad
Språk:Engelska
Antal sidor:214
Förlag:Bloomsbury Publishing Plc
ISBN:9780742554825

Utforska kategorier

Medievetenskap inom Samhälle och politik

Mer om författaren

A. Michael Noll is emeritus professor of communications at the Annenberg School for Communication at the University of Southern California and director of technology research at the Columbia Institute for Tele-Information. He worked previously at Bell Labs, the White House, and AT&T and brings all his varied and extensive experience to this book.

Recensioner i media

No better brief treatment of the subject of communication media exists than what Noll offers in these pages. Noll, a highly regarded expert, provides a sure-footed guide to what the student or concerned citizen needs to know about the technical base and rapidly changing nature of today's media systems. His five-factor model captures the strategic dimensions that need to be considered in evaluations of business choices and regulatory regimes for communication media.

Innehållsförteckning

Chapter 1 1 IntroductionPart 2 Part I: Understanding Communication MediaChapter 3 2 The Written Word: From Printing to the InternetChapter 4 3 The World of AudioChapter 5 4 Still and Moving ImagesPart 6 Part II: Comparing MediaChapter 7 5 A Taxonomy of Communication MediaChapter 8 6 The Modality, Purpose, and Interactivity of CommunicationChapter 9 7 TechnologyChapter 10 8 Consumer PerspectivesChapter 11 9 Media ComparisonsChapter 12 10 BandwidthPart 13 Part III: Analyzing MediaChapter 14 11 ServicesChapter 15 12 Computer CommunicationChapter 16 13 Content and ConduitsChapter 17 14 EnhancementsChapter 18 15 ConvergenceChapter 19 16 Industry StructurePart 20 Part IV: Thinking StrategicallyChapter 21 17 Five Factors for Shaping the FutureChapter 22 18 Historical PerspectivesChapter 23 19 Using the Five FactorsChapter 24 Appendix: Technology TutorialChapter 25 Bibliography