Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Growing Business Handbook; Clean Tech, Clean Profits; The Handbook of European Brand Rights Management and The Handbook of European Intellectual Property Management.

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• Chapter - 5.1: How to engage with the research base – David Doherty;Chapter - 5.2: Knowledge Transfer Partnerships – Alison Reith;Chapter - 5.3: Working with research institutes – Emma Fadlon;Section - FIVE: Research models;Chapter - 4.6: Emergent technologies – Ilya Kazi;Chapter - 4.5: Crowdsourcing – Paul Sloane;Chapter - 4.4: Design thinking – Graham Grant;Chapter - 4.3: Challenge-led innovation – David Rhodes;Chapter - 4.2: Outsourcing innovation – Mike Faers;Chapter - 4.1: Knowledge and technology transfer – Douglas Robertson;Section - FOUR: Innovation techniques;Chapter - 3.4: IP as a business asset – Simon Mounteney;Chapter - 3.3: The market for ideas – Christian Bunke;Chapter - 3.2: Digital media – Peter Matthews;Chapter - 3.1: Open innovation collaboration – Christi Mitchell;Section - THREE: How innovation is changing;Chapter - 2.5: Technology credits – Guy Paterson;Chapter - 2.4: Taking a lead in innovation – John Sorsby;Chapter - 2.3: Harnessing technology – Richard Brook and Jane Gate;Chapter - 2.2: Innovation that pays off – Mike Faers;Chapter - 2.1: Finding new value – Steve Evans;Section - TWO: Innovation premium;Chapter - 1.4: The IP framework – Rosa Wilkinson;Chapter - 1.3: The evolving role of universities as innovation hubs – Neale Daniel;Chapter - 1.2: New routes to innovation – Jessica Griffiths and Matthew Durdy;Chapter - 1.1: New innovation/the innovation system – Birgitte Andersen;Section - ONE: New innovation;Chapter - 5.4: Financial support for research – William Garvey;Chapter - 10.5: Leveraging IP for tech start-ups – Gerard Chandrahasen;Section - ELEVEN: IP fit for purpose;Chapter - 11.1: Value-for-money IP – Matthew Smith;Chapter - 11.2: A combination of rights – Sarah Boxall;Chapter - 5.5: Research collaborations – Simon Portman;Chapter - 5.6: Innovation and research – the role of the research councils;Section - SIX: Innovative capability;Chapter - 6.1: Six steps to successful innovation –Richard Brook and Jane Gate;Chapter - 6.2: Innovation that works – Mike Faers;Chapter - 6.3: Inventor reward and recognition – Donal O’Connell;Section - SEVEN: Collaborations and partnerships;Chapter - 7.1: Open innovation, exits and how to work with a corporate – David Park and Sarah Gaunt;Chapter - 7.2: Realizing open innovation – Paul Rodgers and Bill Primrose;Chapter - 7.3: How to scan, bring in and de-risk ideas – David Park and Sarah Gaunt;Section - EIGHT: Ready for market;Chapter - 8.1: The innovation process – Steve Spruce;Chapter - 8.2: Customers before products, before profits – Peter White;Section - NINE: Competitive position;Chapter - 9.1: The role of information in innovation – Katy Wood;Chapter - 9.2: Patent landscaping – Dean Parry;Chapter - 9.3: Freedom to commercialize – Nicola Baker-Munton and Hannah Kendall;Chapter - 9.4: Risks, losses, liabilities and indemnities –Matthew R Hogg;Chapter - 9.5: Options for taking action – Patrick Cantrill;Section - TEN: Early-stage ventures;Chapter - 10.1: From start-up to first round – Adrian Burden and Mark Yeadon;Chapter - 10.2: Building and scaling a commercial platform – Mike Herd;Chapter - 10.3: Ideas in the incubator – David Gill;Chapter - 10.4: Finding the right revenue model for your IP – Sarah Boxall;Chapter - 11.3: Broad or narrow – Ilya Kazi;Chapter - 11.4: Patent exclusions – John Hardwick;Chapter - 11.5: IP offshoring – Christian Bunke;Section - TWELVE: International rights;Chapter - 12.1: Launching innovation in emerging countries – Wendy Crosby;Chapter - 12.2: The EU’s unitary patent – Hans Hutter;Chapter - 12.3: Why file in the United States first? – John Moetteli;Section - THIRTEEN: Innovation finance;Chapter - 13.1: Valuation of ideas and early-stage technology – Christi Mitchell;Chapter - 13.2: How to pitch to investors – David Gill;Chapter - 13.3: Crowdfunding – Nigel Walker;Chapter - 13.4: The UK: a competitive location for IP – Alastair Wilson;Chapter - 13.5: Tax relief for R&D – Barry Jefferd;Chapter - 13.6: The Patent Box – Patrick King