Adam Jolly – författare

When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive to maintain and hard to enforce.Drawing on a wide range of expert contributions, The Handbook of European Intellectual Property Management is a practical and easy-to-follow account of how IP comes into play at various stages of ventures and delivers commercial success and real competitive advantage. Drawing out the commercial implications of the changes that are happening within Europe''s framework for innovation, like the arrival of the unitary patent, this Handbook reviews how EU programmes such as Horizon 2020, the Innovation Union and the European Research Area are measuring performance against a target of creating more growth from IP ventures.In parallel, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation. Everywhere IP policies are being re-written to encourage open innovation and to source knowledge from wherever it may best be found. For those looking to take an innovation, a design, or a brand into the market, this handbook discusses the options in putting the right idea into the right format, highlighting challenges such as:- how to design an IP strategy- how to capture and secure IP - how to capitalise on new technologies- how to combine different types of IP- whether to adopt a national, European or global focus- how to engage in partnerships and competitions- how to source ideas from the research base- how to retain exclusivity within open innovation- which model to adopt in reaching the market- how to negotiate IP within contracts- how put a value on IP- how to raise funds with IP- how to resolve disputes

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK''s Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.

Through a mixture of innovation and regulation, a future is being mapped out free of carbon and pollutants. The consequences of these changes could be as far-reaching as those triggered in the last 25 years by the web. Just as many winners and losers are likely to be created by the squeeze on carbon and the growth of clean technologies. Designed for a wide management audience, Clean Tech, Clean Profits provides a practical guide to how organizations can re-think their operations, develop an innovative response, commercialize clean technologies and improve their efficiency. Its emphasis is on the specific steps that can be taken now in reviewing options, drawing up plans, upgrading a process, writing a specification or making an investment.

The Growing Business Handbook, now in its 17th Edition, provides a comprehensive account of the underlying challenges for growing companies, offering insight into techniques and solutions for maximising growth and controlling risks during the course of 2016/17.The Growing Business Handbook will highlight challenges that are likely to be making an impact on SMEs, including the implications of the UK government''s Enterprise Bill, the development of alternative sources of finance and the recommendation that business schools become more engaged in actively supporting SMEs. High growth and high performing businesses of the year ahead will depend less on their type of business and more on their ability to manage the growth process. In markets of all kinds, there will be scope to spot an opening, make a plan, create a compelling offer, find a route to market, develop a financial strategy, become more professional and inspire everyone within a team. The Growing Business Handbook will bring readers up to speed on how best to lead and manage the growth process. By offering an insight into the techniques and solutions for maximizing growth and controlling risks within an enterprise, this must-have offers practical advice and concrete suggestions to help an enterprise reach maximum potential.

How IP is inspiring and fuelling the next wave of high growth

Growth is ever more centred on intellectual property. In tech. In innovation. In people. In disruptive models. In data. In value propositions. Those who integrate IP into their strategy, culture and mindset are significantly more likely to grow at pace. This book highlights how entrepreneurs, innovators, executives and investors can source the right ideas, create intellectual assets of value, negotiate the best deals for themselves and knock back any challengers. It draws on the knowledge and experience of 20 leading IP players of today and tomorrow, including the high-growth team at the EPO''s patent academy, to give a series of insights and lessons into how IP inspires and fuels growth of 10 percent, 20 percent, 50 percent and more, not just this year, but next year and into the future.