How IP is igniting the next wave of growth and anchoringits valueFor ventures now scaling, at least 80 percent of their valueis ultimately going to rest on their intellectual property, if all goes toplan. Yet it’s a far from certain outcome. Time and again, IP can appear strongon paper but unravel at different points through the growth cycle. No one sizeor shape of solution fits all. It varies for each venture, depending on how theprincipals find the right combination of IP to give themselves freedom tooperate, the leverage to negotiate, the framework to collaborate, the strengthto hold their ground and the flexibility to pivot. In this book, IP leaders oftoday and tomorrow draw on real-life commercial scenarios to map out howventures can make the right calls to turn their IP into a high-growth assetwith the capacity to double or triple in value, not just once, but repeatedly.
