Häftad, Engelska, 2025
268 kr
Skickas inom 5-8 vardagar
Winning with IP – serie
Visar alla böcker i serien Winning with IP. Handla med fri frakt och snabb leverans.
3 produkter
3 produkter
- Nyhet
Häftad, Engelska, 2026221 kr
Skickas inom 5-8 vardagar
How IP is igniting the next wave of growth and anchoringits valueFor ventures now scaling, at least 80 percent of their valueis ultimately going to rest on their intellectual property, if all goes toplan. Yet it’s a far from certain outcome. Time and again, IP can appear strongon paper but unravel at different points through the growth cycle. No one sizeor shape of solution fits all. It varies for each venture, depending on how theprincipals find the right combination of IP to give themselves freedom tooperate, the leverage to negotiate, the framework to collaborate, the strengthto hold their ground and the flexibility to pivot. In this book, IP leaders oftoday and tomorrow draw on real-life commercial scenarios to map out howventures can make the right calls to turn their IP into a high-growth assetwith the capacity to double or triple in value, not just once, but repeatedly.- Häftad, Engelska, 2023
268 kr
Skickas inom 5-8 vardagar
Growth is ever more centred on intellectual property. In tech. In innovation. In people. In disruptive models. In data. In value propositions. Those who integrate IP into their strategy, culture and mindset are significantly more likely to grow at pace. This book highlights how entrepreneurs, innovators, executives and investors can source the right ideas, create intellectual assets of value, negotiate the best deals for themselves and knock back any challengers. It draws on the knowledge and experience of 20 leading IP players of today and tomorrow, including the high-growth team at the EPO's patent academy, to give a series of insights and lessons into how IP inspires and fuels growth of 10 percent, 20 percent, 50 percent and more, not just this year, but next year and into the future.
