Peter Hill is a qualified accountant (both Chartered and Certified) with 30 years' experience. He is a partner at Mark Holt and Co Chartered Accountants and Healium LLP business growth specialists. He has worked as a business consultant for over 15 years, driving up the financial performance of businesses of all sizes. Peter is also a sought-after business speaker and runs business seminars on pricing and profit improvement across the UK and internationally, for most of the major banks (Lloyds, Barclays, HSBC), for the Ran One accountancy network, and for SWAT, the largest UK trainer of accountants.

"Like the best business books, Pricing for Profit is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you're offering and how you're selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you're going to find something in this book that you can put to use in your business."

• Chapter - 00: Introduction;Chapter - 01: Pricing in context;Chapter - 02: Why is pricing so difficult?;Chapter - 03: The remarkable benefits of getting pricing right;Chapter - 04: How most businesses price and why these methods are wrong;Chapter - 05: Understanding value versus cost;Chapter - 06: Packaging for higher prices;Chapter - 07: Customers don’t always want the cheapest;Chapter - 08: Exploding all of the myths about pricing;Chapter - 09: Using guarantees to get increased prices;Chapter - 10: Discounting;Chapter - 11: Presenting the price properly;Chapter - 12: Directional pricing;Chapter - 13: Dealing with the human factor;Chapter - 14: Getting financial clarity;Chapter - 15: Your action plan;Chapter - 16: The final word on pricing for profit

Peter Hill is a qualified accountant (both Chartered and Certified) with 30 years' experience. He is a partner at Mark Holt and Co Chartered Accountants and Healium LLP business growth specialists. He has worked as a business consultant for over 15 years, driving up the financial performance of businesses of all sizes. Peter is also a sought-after business speaker and runs business seminars on pricing and profit improvement across the UK and internationally, for most of the major banks (Lloyds, Barclays, HSBC), for the Ran One accountancy network, and for SWAT, the largest UK trainer of accountants.

"Like the best business books, Pricing for Profit is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you're offering and how you're selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you're going to find something in this book that you can put to use in your business."

• Chapter - 00: Introduction;Chapter - 01: Pricing in context;Chapter - 02: Why is pricing so difficult?;Chapter - 03: The remarkable benefits of getting pricing right;Chapter - 04: How most businesses price and why these methods are wrong;Chapter - 05: Understanding value versus cost;Chapter - 06: Packaging for higher prices;Chapter - 07: Customers don’t always want the cheapest;Chapter - 08: Exploding all of the myths about pricing;Chapter - 09: Using guarantees to get increased prices;Chapter - 10: Discounting;Chapter - 11: Presenting the price properly;Chapter - 12: Directional pricing;Chapter - 13: Dealing with the human factor;Chapter - 14: Getting financial clarity;Chapter - 15: Your action plan;Chapter - 16: The final word on pricing for profit

Peter Hill is a qualified accountant (both Chartered and Certified) with 30 years' experience. He is a partner at Mark Holt and Co Chartered Accountants and Healium LLP business growth specialists. He has worked as a business consultant for over 15 years, driving up the financial performance of businesses of all sizes. Peter is also a sought-after business speaker and runs business seminars on pricing and profit improvement across the UK and internationally, for most of the major banks (Lloyds, Barclays, HSBC), for the Ran One accountancy network, and for SWAT, the largest UK trainer of accountants.

"Like the best business books, Pricing for Profit is meant to be actionable. Chapters on creating packages, choices, and options offer new ways to think about what you're offering and how you're selling. And the entire book is filled with action steps to think through how to implement a smarter pricing strategy for your business. Unless you have the whole pricing equation nailed down, you're going to find something in this book that you can put to use in your business."

• Chapter - 00: Introduction;Chapter - 01: Pricing in context;Chapter - 02: Why is pricing so difficult?;Chapter - 03: The remarkable benefits of getting pricing right;Chapter - 04: How most businesses price and why these methods are wrong;Chapter - 05: Understanding value versus cost;Chapter - 06: Packaging for higher prices;Chapter - 07: Customers don’t always want the cheapest;Chapter - 08: Exploding all of the myths about pricing;Chapter - 09: Using guarantees to get increased prices;Chapter - 10: Discounting;Chapter - 11: Presenting the price properly;Chapter - 12: Directional pricing;Chapter - 13: Dealing with the human factor;Chapter - 14: Getting financial clarity;Chapter - 15: Your action plan;Chapter - 16: The final word on pricing for profit