Sam Illingworth is a Senior Lecturer in Science Communication at Manchester Metropolitan University. His current research looks at ways in which science can be used to empower society, as well as the relationship between science and poetry. Grant Allen is a Reader in Atmospheric Science at the University of Manchester where his research interests focus on trace gas measurement methods and remote sensing.

• Preface Acknowledgements Author biographies 1 Introduction 2 Publishing work in academic journals 3 Applying for funding 4 Presenting 5 Outreach and public engagement 6 Engaging with the mass media 7 Establishing an online presence 8 Science and policy 9 Other essential research skills

Sam Illingworth is a Senior Lecturer in Science Communication at Manchester Metropolitan University. His current research looks at ways in which science can be used to empower society, as well as the relationship between science and poetry. Grant Allen is a Reader in Atmospheric Science at the University of Manchester where his research interests focus on trace gas measurement methods and remote sensing.

• Preface Acknowledgements Author biographies 1 Introduction 2 Publishing work in academic journals 3 Applying for funding 4 Presenting 5 Outreach and public engagement 6 Engaging with the mass media 7 Establishing an online presence 8 Science and policy 9 Other essential research skills

Sam Illingworth is a Senior Lecturer in Science Communication at Manchester Metropolitan University. His current research looks at ways in which science can be used to empower society, as well as the relationship between science and poetry. Grant Allen is a Reader in Atmospheric Science at the University of Manchester where his research interests focus on trace gas measurement methods and remote sensing.

• Preface Acknowledgements Author biographies 1 Introduction 2 Publishing work in academic journals 3 Applying for funding 4 Presenting 5 Outreach and public engagement 6 Engaging with the mass media 7 Establishing an online presence 8 Science and policy 9 Other essential research skills