International Marketing

Häftad, Engelska, 1998

847 kr

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Beskrivning

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

Produktinformation

Utgivningsdatum:1998-09-02
Mått:210 x 297 x 39 mm
Vikt:1 420 g
Format:Häftad
Språk:Engelska
Antal sidor:530
Upplaga:3
Förlag:Taylor & Francis Ltd
ISBN:9780750622417

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap

Mer om författaren

Stanley Paliwoda, Michael Thomas

Innehållsförteckning

Internationalization: a necessity not a luxury, but does corporate behaviour reflect it?; Environmental market scanning: the SLEPT and C factors; Exporting - not just for small business; Market entry modes: strategic considerations of direct vs. indirect involvement; International product policy considerations; Pricing, credit and terms of doing business; Strategic international logistical and distribution decisions; Promotion within the foreign market; International marketing planning: reviewing, appraising and implementing; Marketing in Europe; Marketing in the Pacific Rim; Index.