Robert H. Frank is the author of The Sunday Times bestseller The Economic Naturalist. He is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management and is a regular economics columnist in The New York Times. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. www.robert-h-frank.com

In The Return of the Economic Naturalist Robert Frank guides us skilfully and elegantly through our complex, and sometimes strange, economic environment -- helping us to see more clearly the essence of our world.

Robert H. Frank is the author of The Sunday Times bestseller The Economic Naturalist. He is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management and is a regular economics columnist in The New York Times. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. www.robert-h-frank.com

In The Return of the Economic Naturalist Robert Frank guides us skilfully and elegantly through our complex, and sometimes strange, economic environment -- helping us to see more clearly the essence of our world.

Robert H. Frank is the author of The Sunday Times bestseller The Economic Naturalist. He is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management and is a regular economics columnist in The New York Times. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. www.robert-h-frank.com

In The Return of the Economic Naturalist Robert Frank guides us skilfully and elegantly through our complex, and sometimes strange, economic environment -- helping us to see more clearly the essence of our world.