Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. www.robert-h-frank.com

"Fascinating ... provides the answers to some of life's quirkiest conundrums" Daily Mail "Explains how cold, hard cash really does make our world go round" Independent "Can be returned to again and again like one of those all-you-can-eat buffets" New York Times "Don't miss this addictive book. As Robert Frank and his students figured out dozens of everyday puzzles together, they produced ideas that are charming, curious, educational and lots of fun. Wonderful stuff." Tim Harford, author of 'The Undercover Economist' and 'The Logic of Life' "Fascinating, mind-expanding, and lots of fun" Steven Pinker, author of The Blank Slate

Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. www.robert-h-frank.com

"Fascinating ... provides the answers to some of life's quirkiest conundrums" Daily Mail "Explains how cold, hard cash really does make our world go round" Independent "Can be returned to again and again like one of those all-you-can-eat buffets" New York Times "Don't miss this addictive book. As Robert Frank and his students figured out dozens of everyday puzzles together, they produced ideas that are charming, curious, educational and lots of fun. Wonderful stuff." Tim Harford, author of 'The Undercover Economist' and 'The Logic of Life' "Fascinating, mind-expanding, and lots of fun" Steven Pinker, author of The Blank Slate

Robert H. Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. www.robert-h-frank.com

"Fascinating ... provides the answers to some of life's quirkiest conundrums" Daily Mail "Explains how cold, hard cash really does make our world go round" Independent "Can be returned to again and again like one of those all-you-can-eat buffets" New York Times "Don't miss this addictive book. As Robert Frank and his students figured out dozens of everyday puzzles together, they produced ideas that are charming, curious, educational and lots of fun. Wonderful stuff." Tim Harford, author of 'The Undercover Economist' and 'The Logic of Life' "Fascinating, mind-expanding, and lots of fun" Steven Pinker, author of The Blank Slate